Senior CRM Manager Role - Retention & LTV Growth in Columbus
Career & Market Insight
Senior CRM Manager roles at tech-driven social platforms are in high demand, especially those with ownership over retention, LTV, and ARPPU — metrics that directly impact revenue. This role offers hands-on ownership of high-value CRM initiatives, which is excellent for building a strategic portfolio.
Skills developed here are highly transferable and market-valuable:
- Multi-channel CRM experimentation (email, push, SMS, in-product)
- Data-driven lifecycle marketing and A/B testing frameworks
- CDP/BI tooling experience — increasingly required in growth and retention roles
- Cross-functional stakeholder management (product, UX, data, dev)
Compensation transparency note: SDG does not disclose salary ranges publicly, stating they'll share figures during recruitment. For reference, Senior CRM Manager roles at comparable international tech companies typically range from $60,000–$100,000 USD annually depending on region. Candidates should benchmark carefully and negotiate upfront.
Culture signals: SDG describes itself as a "digital nomad team" with a gamified gratitude system and Great Place to Work certification — suggesting a people-forward startup culture at moderate scale. The 28-day vacation + 7 wellness days is above-average for the industry and a genuine work-life balance green flag.
Potential consideration: The Russian language requirement (B2+) narrows the candidate pool significantly and may limit career portability to Western markets. If your goal is to transition to Western tech firms later, ensure you're also building English-language case studies from this role.
Headquarters: Serbia / Georgia / Cyprus / Armenia
URL: http://socialdiscoverygroup.com
Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection — transforming virtual intimacy into the new normal. SDG's products redefine the way people interact and connect with one another.
Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.
We're proud to be a two-time "Great Place to Work" winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).
We are looking for a Senior CRM Manager to join our team!
Your main tasks will be:
- Generate hypotheses based on analytical data, customer journey maps (CJM), key business metrics, and lifecycle and loyalty metrics.
- Create business specifications with measured potential business effects.
- Launch experiments using classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats, etc.).
- Analyze the results of the conducted experiments.
- Take ownership of one of the business's most valuable CRM initiatives (increasing retention of high ARPPU clients, preventing churn, etc.).
- Proactively interact with key stakeholders, product managers, UX teams, development teams, and data analysts.
- Initiate improvements to processes and products, launching new channels, and using unusual mechanics to achieve business goals.
We expect from you:
- Experience with CRM/CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, and any BI systems.
- Understanding of the main CRM metrics: OR, CR, CTOR, retention rate, churn rate, unsub rate, etc.
- High level of knowledge and experience working with key business metrics: revenue, ARPPU, LTV, etc.
- Strong command of both Russian and English (B2+) is a must.
- Experience with SQL would be a plus.
What we offer:
- Remote opportunity to work full-time.
- The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.
- Vacation: 28 calendar days per year.
- 7 wellness days per year (time off) that can be used to deal with household issues, or to rest and recover without taking sick leave.
- Referral bonuses up to $5,000 for recommending successful applicants for positions in the company.
- 50% payment for professional training, international conferences, and meetings.
- Corporate discount for English lessons.
- Health benefits: If you are not eligible for corporate medical insurance, the company will compensate up to $1,000 gross per year per employee — for self-purchase of health insurance or doctor's fees for yourself and close relatives (spouse, children).
- Workplace organization: The company provides all employees with an equipped workplace and necessary equipment in offices or co-working locations. In other locations, reimbursement of workplace costs up to $1,000 gross once every 3 years (for co-working rent, home office equipment such as desk, chair, internet, etc.).
- Internal gamified gratitude system: Receive bonuses from colleagues and exchange them for merchandise, team building activities, massage certificates, and more.
Sounds good? Join us now!
To apply: https://weworkremotely.com/remote-jobs/social-discovery-group-senior-crm-manager
Frequently Asked Questions
Is this Senior CRM Manager role truly remote with no location restrictions?
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