Influencer Marketing Contractor - Event Ticket Sales in Columbus
Career & Market Insight
This is a short-term, outcome-driven contract role ideal for a performance marketer looking to add a high-visibility, quantifiable campaign to their portfolio. The event's scale (1,400+ vendors, multi-hall venue) gives you a compelling case study anchor if results are strong.
Skills developed:
- Nano/micro-influencer outreach and affiliate program management — both in high demand for DTC brands and event companies
- Grassroots digital community marketing (Facebook Groups, Nextdoor, Reddit) — an underrated, growing discipline
- Direct-response conversion tracking and performance optimization
Compensation signals: No salary is listed, which is common for short-term event marketing contracts. A performance bonus tied to ticket sales is mentioned, which could significantly increase total earnings if targets are exceeded — but base pay transparency is absent, a mild red flag for budget clarity upfront.
Green flags: Clear KPIs, results-only culture, and a defined project scope mean you won't be stuck in ambiguous work. The role reports against concrete metrics (ticket sales vs. prior year), which is professionally satisfying for performance marketers.
Red flags: The timeline pressure is real — this is a short campaign window with weekly optimization cycles. The lack of a stated budget for influencer compensation raises questions about deal-closing leverage.
Best suited for a freelance marketing specialist building their event/influencer marketing portfolio or a side-contract for an experienced performance marketer.
Headquarters: United States
URL: https://impulseuniverse.com
- Bonus based on performance
- Company parties
- Flexible schedule
About the Event
America's largest Lunar New Year spectacle is back and bolder than ever! Spanning 7 massive halls with over 1,400 vendors, the Asian American Expo brings you the ultimate celebration of mouthwatering Asian street food, nonstop cultural performances, and high-energy excitement. Step into the Year of the Ram, grab your official Red Envelope at the door, and get ready to experience the luckiest weekend of the year!
About the Role
We are seeking a high-energy, results-obsessed Marketing Contractor to drive direct ticket sales for the Asian American Expo 2027, America's largest Lunar New Year celebration (7 massive halls, 1,400+ vendors, and hourly cash Red Envelope prize drops taking place January 16–17, 2027 at the Fairplex in Pomona, CA). This is not a brand awareness or vanity metrics role. We are looking for a direct-response outreach strategist whose sole focus is converting Southern California local audiences into paying ticket holders through nano/micro-influencers and grassroots digital community channels.
Core Responsibilities
- Nano & Micro-Influencer Acquisition: Identify, pitch, and onboard local SoCal nano/micro-influencers (foodies, lifestyle, family, culture, and local deals) with active, hyper-local followings to promote the Asian American Expo.
- Grassroots Community Marketing: Actively seed promotional messaging, ticket offers, and event announcements across regional SoCal Facebook groups, local community forums, Nextdoor, Reddit, and cultural community boards.
- Direct-Response Campaign Execution: Focus messaging around high-converting hooks, specifically highlighting the event scale, food night market, and the "Luckiest Weekend of the Year" Red Envelope cash/prize drops.
- Weekly Conversion Tracking: Monitor link clicks, promo code redemptions, and ticket conversion rates, optimizing or sunsetting non-performing partnerships weekly.
Key Performance Indicators (KPIs)
- Primary Metric: Total Event Ticket Sales & Revenue Generated (analyzed on a day-by-day snapshot compared to last year).
- Secondary Metric: Number of activated, high-converting local SoCal creators actively posting and driving trackable sales.
Qualifications & Requirements
- Proven Track Record: Demonstrated experience in direct-response marketing, affiliate management, event ticketing, or conversion-focused influencer outreach.
- SoCal Market Familiarity: Deep understanding of Southern California sub-markets, local food culture, Asian community networks, and regional interest groups (LA, SGV, Orange County, IE).
- Outreach Hustle: Strong negotiation and persuasion skills to quickly secure high-converting partnerships on lean timelines.
- Tools: Proficiency with Google Workspace, affiliate/promo tracking tools, Meta/Facebook group networking, and social outreach management.
How to Apply
Submit your resume along with 1–2 examples of previous campaigns where you directly drove sales or ticket conversions through grassroots outreach or creator partnerships.
This is a remote position.
Frequently Asked Questions
Is this role fully remote or do I need to be on-site in Southern California?
Is this a full-time job or a short-term contract?
What does the compensation look like for this role?
What experience is required to apply?
How do I apply for this marketing contractor role?
