Senior Meta Ads Specialist - eCommerce Growth Role in Columbus
Career & Market Insight
Career Positioning: This is a senior individual contributor role in paid social media marketing, targeting professionals with 5+ years of Meta Ads experience and proven ability to manage $70,000+ in monthly ad spend. It sits at the mid-to-senior level and is well-suited to someone looking to deepen their eCommerce paid media expertise rather than pivot into management.
Skills in High Demand: Meta Ads specialization — especially with Conversion API (CAPI), attribution modeling, and creative testing — is one of the most sought-after skill sets in performance marketing. Experience with ROAS, MER, and contribution margin signals data maturity that translates well to director-level roles or head of growth positions.
Compensation Transparency: No salary range is disclosed, which is a mild yellow flag. For a role requiring this level of expertise in LATAM markets, candidates should benchmark against $3,000–$6,000/month depending on region and negotiate accordingly.
Green Flags:
- Great Place to Work certified — suggests a positive culture
- International client exposure (US & EU) adds resume prestige
- Built-in English program is a valuable upskilling perk
- Career growth plans mentioned explicitly
Red Flags to Watch: The "Nice to Have" list is quite long, and the must-have technical requirements are demanding. Ensure the scope of the role is well-defined — managing $70K+/month in ad spend as a solo operator can be high-pressure without adequate creative and strategic support.
Join Our Team
Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.
About the Role
We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.
This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.
You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.
What You Will Do
- Build, launch, manage, and optimize Meta advertising campaigns
- Manage campaign structure, budgets, pacing, and scaling decisions
- Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures
- Monitor and analyze campaign performance across key performance indicators
- Identify winning and underperforming creatives based on performance data
- Collaborate with creative teams to generate new testing ideas and improve campaign performance
- Maintain organized account structures and naming conventions
- Provide weekly reporting, insights, and actionable recommendations
- Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks
Requirements
- 5+ years of hands-on Meta Ads experience
- Proven experience managing paid social campaigns for eCommerce brands
- Experience working in high-performance, data-driven marketing environments
- Strong analytical and reporting skills
- Experience managing significant advertising budgets
- Excellent attention to detail and campaign organization
- Strong English communication skills
- Ability to make optimization decisions based on performance data
Must Have
- Deep expertise in Meta Ads Manager
- Strong understanding of:
- Meta Pixel
- Conversion API (CAPI)
- Attribution models
- Audience segmentation
- Experience managing $70,000+ monthly ad spend
- Strong understanding of eCommerce metrics, including:
- ROAS
- CPA
- MER
- bCAC
- Contribution Margin
- AOV
- CTR
- CPC
- CPM
- CVR
- Experience scaling eCommerce brands through Meta advertising
- Experience running creative testing programs
- Ability to translate performance data into optimization strategies
Nice to Have
- Experience with Shopify brands
- Experience in CPG, Food & Beverage, Outdoor, Lifestyle, or Consumer Products verticals
- Experience with TikTok Ads
- Experience with Google Ads
- Familiarity with Andromeda and GEM frameworks
- Experience collaborating closely with creative teams
Benefits & Perks
- Home office (remote work)
- Competitive compensation based on experience
- Career plans to allow for extensive growth in the company
- International projects
- Oowlish English Program (Technical and Conversational)
- Oowlish Fitness with Total Pass
- Games and Competitions
You can also apply here:
- Website: https://www.oowlish.com/work-with-us/
- LinkedIn: https://www.linkedin.com/company/oowlish/jobs/
- Instagram: https://www.instagram.com/oowlishtechnology/
Frequently Asked Questions
Is this Meta Ads role fully remote?
What level of ad spend experience is required?
Is salary information available for this position?
What eCommerce verticals are preferred for this role?
Are there opportunities for professional growth at Oowlish?
