Meta Creative Strategist – Grow DTC Ad Skills at Oowlish in Columbus
Career & Market Insight
Role Positioning & Market Demand: Meta Creative Strategist is a fast-growing niche at the intersection of performance marketing and content creation. Demand for this skill set has surged with the rise of DTC brands and Meta's AI-driven ad environments (Advantage+). This role puts you at the center of that trend.
Skills You'll Build:
- Data-driven creative testing frameworks — highly transferable to TikTok Ads, YouTube, and Pinterest
- UGC strategy and creator briefing — increasingly valued by agencies and in-house DTC teams
- Direct response copywriting and hook writing — evergreen marketing skills
- Performance metrics analysis (CTR, CVR, CPA, Thumbstop Rate) — foundational for senior growth roles
Compensation Context: No salary is disclosed. Market rates for this role range from $40,000–$70,000 USD annually for mid-level strategists at LATAM-based companies, and $70,000–$110,000+ at US agencies or DTC brands. Given Oowlish's LATAM structure, compensation will likely be on the lower end of global benchmarks but competitive regionally.
Green Flags: Great Place to Work certification, structured career growth plans, international client exposure, and an English development program all signal a company investing in employee development. Working on US/EU brand campaigns gives strong portfolio value.
Watch For: The "Additional Information" section references Shopify growth roles, suggesting this posting may serve multiple positions — confirm the specific scope during interviews. No mention of team size or reporting structure is a minor gap to clarify.
Join Our Team
Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.
About the Role
We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.
This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.
You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.
What You Will Do:
- Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
- Create and iterate performance-focused advertising creatives
- Build weekly creative testing plans based on campaign performance data
- Analyze winning and underperforming creatives to identify repeatable patterns
- Develop UGC briefs, shot lists, and creative direction for content teams
- Recommend creative iterations based on performance signals and testing outcomes
- Maintain a structured testing process across products, offers, audiences, formats, and creative angles
- Collaborate closely with media buyers to improve campaign performance
- Stay current on eCommerce creative trends, UGC formats, and paid social best practices
- Contribute to creative strategy in AI-driven campaign environments
Requirements:
- Proven experience developing high-performing Meta advertising creatives
- Strong understanding of direct-response marketing principles
- Experience working in eCommerce environments
- Strong communication and organizational skills
- Ability to balance brand consistency with performance objectives
- Strong understanding of performance-driven creative strategy
- Experience collaborating with media buying and marketing teams
- Ability to analyze creative performance data and identify optimization opportunities
Must Have:
- Experience creating: UGC concepts, product-focused creative, testimonial creative, founder-led content, and offer-based advertising
- Strong understanding of: hooks, angles, creative testing, messaging strategy, and direct response marketing
- Experience writing: hooks, scripts, creative briefs, and testing hypotheses
- Experience using: CapCut, Photoshop or similar design tools, and video editing platforms
- Strong understanding of performance metrics including: Thumbstop Rate, Hold Rate, CTR, CPC, CVR, and CPA
- Experience analyzing creative performance and identifying winning patterns
- Ability to develop and execute structured creative testing programs
Nice to Have:
- Experience with Shopify brands
- Experience in CPG, Food & Beverage, Outdoor, Lifestyle, or Consumer Products verticals
- Copywriting experience
- Creator management experience
- Experience working with DTC brands
- Experience collaborating directly with performance marketing teams
- Familiarity with Andromeda and GEM ecosystems
- Experience producing content in-house
Benefits & Perks:
- Home office (fully remote)
- Competitive compensation based on experience
- Career plans to allow for extensive growth in the company
- International Projects
- Oowlish English Program (Technical and Conversational)
- Oowlish Fitness with Total Pass
- Games and Competitions
You can also apply here:
Website: https://www.oowlish.com/work-with-us/
LinkedIn: https://www.linkedin.com/company/oowlish/jobs/
Instagram: https://www.instagram.com/oowlishtechnology/
Frequently Asked Questions
Is this Meta Creative Strategist role fully remote?
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Do I need to speak Portuguese to work at Oowlish?
