Head of Marketing - B2B SaaS Growth & Equity Role in Columbus
Career & Market Insight
Seniority & Scope: This is a true "player-coach" Head of Marketing role — you own strategy but are expected to execute hands-on until a team is built. For ambitious marketers, this is a rare opportunity to shape an entire marketing function from the ground up at a company with real revenue traction (hundreds of millions processed annually).
Compensation: No salary is listed, but a Head of Marketing at a B2B SaaS company of this stage typically commands $150,000–$200,000+ annually in the US market, plus meaningful equity. The posting specifically calls out "industry-leading compensation" and equity, which are positive signals worth probing in interviews — ask for specific equity terms and vesting schedules.
Skills You'll Build:
- Full-funnel demand generation ownership (a highly marketable skill set)
- B2B SaaS positioning and messaging strategy
- Data-driven attribution and performance reporting (CAC, payback period)
- Team building and leadership at a startup scale
Green Flags: Founded in 2014 with 2,000+ customers — this isn't an unproven concept. The role has real budget authority and cross-functional clout. The vertical (health-tech/insurtech for eye care) is niche, giving you a defensible specialization.
Watch Out For: "Messy, changing priorities" is startup-speak that can mean either exciting agility or organizational chaos. The expectation of daily Sales/Product partnership and weekly metric reporting signals high accountability — ideal for results-driven marketers, but demanding for those preferring autonomous, slower-paced environments.
Anagram is the ultimate insurance billing platform for eye care providers. Combining instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more, Anagram's all-in-one revenue cycle management solution is designed to save providers time and money, and free doctors to deliver the best care for their patients. Our mission is to simplify insurance, and it's working: over 2,000 eye care professionals rely on Anagram to manage their insurance billing.
Founded in 2014, Anagram is the largest and fastest-growing insurance billing platform for eye care providers in America and processes hundreds of millions of dollars each year.
About the Role:
We're looking for a Head of Marketing to own the full marketing strategy and drive pipeline and revenue growth. This person will lead SMB demand generation across paid channels, lifecycle/email, content, webinars, and outbound support, while continuously improving conversion throughout the funnel. You'll partner closely with Sales and Product on positioning, messaging, and ICP, run fast experiments, and track performance metrics like CAC, payback, and conversion rates. This is a hands-on role in a high-growth B2B SaaS startup, with the opportunity to build and lead a team over time.
What You'll Do
- Own the full marketing plan and hit pipeline and revenue targets
- Build and run SMB demand gen: paid search/social, outbound support, webinars, email, lifecycle, mail
- Improve conversion across the funnel (visit → lead → SQL → closed-won)
- Own positioning and messaging — keep it tight, clear, and usable by Sales
- Ship content that drives deals: landing pages, case studies, sales enablement, product pages
- Run experiments fast, keep what works, kill what doesn't
- Manage budget and report results weekly (pipeline, CAC, payback, conversion rates)
- Partner with Sales and Product daily to align on ICP, offers, and feedback from the field
- Hire and lead a small team over time (or work hands-on until you do)
What We're Looking For
- 7–12 years in SMB SaaS marketing
- Proven track record generating pipeline and revenue (not just "brand" work)
- Strong performance marketing skills (paid + landing pages + CRO)
- Strong lifecycle marketing skills (email, nurture, onboarding, retention)
- Clear writer and editor — can turn messy ideas into simple, sharp messaging
- Comfortable with numbers and attribution; you can explain results without hand-waving
- Bias for action: you execute fast and don't wait to be told what to do
- Experience in a high-growth startup; comfortable with messy, changing priorities
Anagram Offers Employees:
- Industry-leading compensation, including salary and equity ownership
- MacBook, monitor, and all the technologies you need to succeed
- Full Medical & Dental Insurance
- Unlimited PTO
- 401k
- Remote-first company
- Fast-paced startup environment
Anagram is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Frequently Asked Questions
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