Growth Strategist at Soar Group - DTC Strategy Career in Columbus
Career & Market Insight
A step above typical agency roles: The "Growth Strategist" title here functions closer to a fractional CMO or external growth consultant than a standard account manager. If you're a Senior Paid Social Manager or Head of Performance looking to elevate your positioning, this role offers a clear narrative upgrade on your CV.
Compensation vs. market: At £40,500–£60,000, the lower band is in line with senior paid media managers in UK agencies, while the upper band approaches Head of Growth territory. For a fully remote role with this level of strategic responsibility, the ceiling is competitive — though top-end growth consultants at equivalent seniority can command £65k–£80k+ at larger agencies.
High-demand skills you'll build:
- DTC growth strategy using proprietary frameworks (Growth Compass)
- Financial fluency: CAC, contribution margin, LTV, MER — increasingly required at director level
- AI-augmented analysis and forecasting workflows
- Cross-functional leadership without direct authority — a rare and highly transferable skill
Green flags: Founder-level client access early in your tenure, full ownership of strategy, and exposure to 8–9 figure brand P&Ls are genuinely accelerating career experiences. The agency is described as one of the UK's fastest-growing, suggesting upward mobility.
Watch for: Portfolio size isn't specified — managing too many accounts simultaneously is a common agency burnout risk. The "Extreme Ownership" culture language signals high accountability; clarify expectations around client-to-strategist ratios before accepting.
Growth Strategist | DTC E-commerce | Remote (UK) | £40,500 – £60,000
Most agency roles manage accounts. This one consults on businesses.
At Soar Group, every client has a Growth Strategist at the centre. You'll be the trusted external growth leader for a small portfolio of founder-led DTC brands, mostly in health and supplements, with beauty and apparel alongside, across the UK, US and beyond. You'll diagnose the business, set the growth agenda with founders and leadership teams, and lead our media buying, paid search and creative teams to deliver it.
Who We Are
Soar Group is one of the UK's fastest-growing performance marketing agencies, driving new customer revenue for 8–9 figure DTC brands through Meta, Google, TikTok and Performance Creative. Growth strategy, paid media and creative sit under one roof, so we work as an extension of our clients' teams, not another agency to manage.
What You'll Do
- Find the one thing holding a brand back. Diagnose each business from first principles across Offer, Conversion, Creative and Distribution using the Growth Compass, our proprietary framework, and fix the binding constraint first.
- Own the commercial plan. Build growth roadmaps and forecasts tied to revenue, new customer acquisition and profit targets, and plan peak periods like BFCM well ahead.
- Lead the room. Run strategic conversations with founders and CMOs, including the difficult ones. You make the final call on budget and strategy, and you're confident telling a client what needs fixing in their business.
- Lead through others. Align Media Buyers, Paid Search and Creative Strategists behind one plan. You own the testing framework and approve the key decisions, and the Media Buyer runs the account day to day.
- Turn data into decisions. Read Shopify, Triple Whale, GA4 and platform data together, and measure what matters: new customer CAC, contribution margin and LTV, alongside MER, ROAS and AOV.
- Use AI as leverage, every day, for research, analysis, forecasting and reporting.
Requirements
You'll thrive here if you:
- Have 3+ years growing DTC e-commerce brands hands-on, with Meta at the core, ideally with fast-growing challenger brands rather than large enterprise names.
- Think beyond the channel. You know that landing pages, the offer, the product and creative often move results more than campaign structure, and you can tell us about a time you found a brand's real constraint and fixed it.
- Are as comfortable in a P&L as in Ads Manager, and fluent in CAC, contribution margin, LTV and MER.
- Communicate with conviction. You can explain complex problems to a founder in plain English and get buy-in.
- Understand creative strategy and performance creative.
You might currently be a Senior Paid Social Manager, Head of Performance, Performance Lead, Head of Growth or Head of E-commerce at a scaling brand, or a Creative Strategist with deep commercial chops. Brand-side and agency-side experience is a strong plus.
How We Work
Extreme Ownership. Kind Candour. Radical Curiosity. Outcome Obsessed. Every recommendation you make should carry a commercial impact.
What You'll Get
- Fully remote, with hybrid options
- 28 days' annual leave (including your birthday, Christmas Eve and New Year's Eve)
- Private health insurance (after 6 months), life insurance, 24/7 virtual GP and a healthcare cash plan
- A Professional Development Fund for courses and certifications
- A Work Abroad Scheme (up to 30 days at a time)
- Company pension, regular events and team socials
If you think like a founder and act like an operator, we'd love to hear from you.
Soar Group is committed to a diverse and inclusive workplace and welcomes applications from all backgrounds.
Frequently Asked Questions
Is this role truly fully remote or is office attendance required?
What is the salary range for this Growth Strategist position?
What experience is required to apply for this role?
What does the Work Abroad Scheme actually cover?
Will I manage paid media accounts directly in this role?
