Senior Art Director Role - Farmers/Capgemini LATAM in Columbus
Career & Market Insight
Role Level & Market Positioning: This is a mid-to-senior individual contributor role combining Art Direction strategy with hands-on execution — a relatively rare and valuable skill hybrid. The 5+ year requirement and ownership of full campaign visual direction signals a senior creative level. Market rates for this profile in Brazil/Mexico typically range from USD 25,000–50,000 annually (local equivalent), depending on the company's compensation philosophy for EOR roles.
Skills You'll Build:
- Performance marketing creative (data-driven design for conversion — high demand)
- Cross-channel campaign art direction (digital, print, social, web)
- Foundational HTML/CSS coding for ad assets (differentiating skill for designers)
- B2C, B2B, and B2B2C audience strategy — broad commercial exposure
Green Flags: Working within a large US insurance brand (Farmers) via a globally recognized EOR (Capgemini) gives strong resume credibility. The role touches strategy and execution — great for building a T-shaped creative profile. Training & development with renowned companies is a genuine plus.
Potential Red Flags: The EOR structure via Capgemini means your direct employer for contracts and benefits is Capgemini, not Farmers — this can affect perceived career continuity on your CV. Salary transparency is absent, making it harder to benchmark. Ensure the "performance-based bonuses" have clearly defined KPIs before accepting.
Culture Signals: The multicultural, global team language and emphasis on continuous learning suggest a growth-oriented culture. Cross-functional collaboration emphasis is a strong indicator of a mature, process-driven marketing org rather than a scrappy startup.
FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today's competitive marketplace.
We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.
Since we don't have a local legal entity, we've partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.
What to expect on your journey with us:
- A solid and innovative company with a strong market presence
- A dynamic, diverse, and multicultural work environment
- Leaders with deep market knowledge and strategic vision
- Continuous learning and development
Summary:
The Designer & Art Director is responsible for concepting, designing, and executing on-brand visual solutions across marketing channels, including digital, print, social, and web. This role defines the visual and artistic direction of campaigns, translating data, insights, and business goals into compelling, high-performing creative. This role partners closely with copywriters and cross-functional teams to develop and deliver innovative campaigns while leveraging metrics, testing, and optimization to improve performance.
The position requires hands-on execution of performance marketing assets, including foundational coding skills, and the ability to manage complex projects from ideation through launch.
Responsibilities:
- Consult with internal partners and stakeholders to define business and creative content needs, translating objectives into effective, on-brand creative solutions.
- Translate business objectives, audience insights, and performance data into cohesive creative strategies and executions.
- Lead ideation and collaboration with designers, copywriters, and cross-functional agency and internal teams to develop innovative campaign concepts and visual approaches.
- Own and govern the visual and artistic direction of campaigns across all touchpoints. Manage complex creative projects end-to-end, from concept development through final delivery and launch.
- Design, produce, and refine creative assets across channels, including hands-on coding for performance marketing and advertising initiatives. Ensure cohesive, integrated creative execution across all marketing channels and customer touchpoints.
- Analyze campaign and business performance metrics to optimize creative effectiveness across B2C, B2B, and B2B2C audiences.
- Be accountable for improving performance metrics such as engagement, conversion, and campaign effectiveness.
- Conduct research and continuously iterate on designs to align with best practices, brand standards, and evolving client needs.
- Provide clear status updates and maintain consistent communication with clients and internal teams to ensure alignment, timelines, and quality execution.
Requirements:
- 5+ years of experience creating advertising and marketing collateral for an agency, media company, or a national brand.
- Demonstrated experience and successful track record of collaborating in cross-functional organizations and within creative teams (writers, agencies).
- A portfolio demonstrating your design work is required.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package.
- Flexible work arrangements (remote and/or office-based).
- Dynamic and inclusive work culture within a globally renowned group.
- Private Health Insurance.
- Paid Time Off.
- Training & Development opportunities in partnership with renowned companies.
Frequently Asked Questions
Is this role fully remote or is office attendance required?
Who is the actual employer for this position — FBS/Farmers or Capgemini?
What kind of portfolio is required to apply?
Does this role require coding skills?
What is the compensation for this role?
