Senior B2B Copywriter at PrePass - Grow in Tech in Columbus

About PrePass

PrePass® is a leading provider of innovative transportation solutions that help commercial fleets operate more efficiently, safely, and confidently. Through intelligent weigh station bypassing, toll management and compliance solutions, we help fleets reduce administrative complexity, improve operational performance, and keep drivers moving.

Our team combines industry expertise, technology, and customer-focused innovation to solve real challenges facing commercial transportation. We are passionate about delivering meaningful value to the fleets and drivers who keep our economy moving.

About the Role

PrePass is seeking a creative and strategic Copywriter to join our Marketing team, bringing the PrePass brand to life through compelling storytelling, persuasive messaging, and innovative creative concepts.

In this role, you'll develop high-impact copy that connects with fleet decision-makers, communicates the value of our solutions, and inspires action across multiple marketing channels.

Reporting to the Advisory Digital Content Producer, you'll collaborate with the Director of Marketing Comms, the broader Marketing team, and cross-functional partners to shape integrated campaigns that deliver cohesive, engaging brand experiences across every touchpoint—from social media and websites to trade show screens, video content, and sales communications.

Essential Responsibilities

Create Brand Stories and Campaigns

• Develop original, insight-driven creative concepts, campaign themes, headlines, taglines, and messaging that bring the PrePass brand to life.
• Partner with designers and fellow writers to create integrated campaigns that combine visual storytelling and persuasive copy.
• Translate complex transportation technology, fleet operations challenges, and business solutions into clear, benefit-driven messaging.
• Apply customer insights, audience research, and marketing objectives to create compelling narratives that communicate how PrePass helps fleets improve efficiency, enhance safety, reduce costs, and simplify operations.
• Contribute fresh perspectives and creative ideas that help differentiate the PrePass brand and improve campaign performance.

Develop High-Impact Marketing Copy and Messaging

• Write, edit, and refine copy across a wide range of marketing channels, including:
  • Websites and landing pages
  • Email marketing and nurture campaigns
  • Digital advertising and paid media
  • Organic and paid social media
  • Video scripts and motion graphics
  • Blogs, sales collateral, and presentations
  • Event and trade show materials
  • Thought leadership and long-form marketing content
• Adapt copy for different audiences, customer segments, channels, and stages of the customer journey.
• Balance creativity with business objectives to develop content that supports customer engagement and demand generation.
• Use customer insights and campaign performance to identify opportunities to improve messaging effectiveness.

Maintain Brand Voice and Messaging Standards

• Apply and maintain the PrePass brand voice, ensuring written communications consistently reflect our positioning, personality, and messaging standards.
• Contribute to messaging frameworks, value propositions, campaign narratives, and editorial guidelines.
• Collaborate with subject matter experts to ensure content is accurate, credible, and relevant.
• Manage projects from creative brief through final delivery while balancing priorities, incorporating feedback, communicating progress, and meeting deadlines.

Qualifications & Requirements

• 5+ years of professional copywriting experience, supported by a portfolio showcasing creative thinking, storytelling, and marketing campaigns.
• Proven B2B copywriting experience with the ability to translate complex information into clear, persuasive messaging for business audiences.
• Experience developing integrated campaigns across digital, print, social, video, and sales channels.
• Excellent writing, editing, proofreading, and storytelling skills, with meticulous attention to detail.
• Practical experience using generative AI tools to support brainstorming, content development, and editing, with an understanding of responsible AI best practices.
• Comfortable working with Figma, Microsoft Teams, SharePoint, and Asana.
• Ability to manage projects from creative brief through final delivery, communicate progress, incorporate feedback, and consistently meet deadlines.
• A collaborative mindset, openness to feedback, and the ability to work effectively with designers, marketers, subject matter experts, and cross-functional partners.
• Based in the United States and available during core collaboration hours of 9 a.m. to 3 p.m. Pacific Time.
• Fluency in the language, terminology, and challenges of commercial trucking, fleet management, transportation, or logistics.

How We Will Take Care of You

• Robust benefit package that includes medical, dental, and vision that start on date of hire.
• Paid Time Off, to include vacation, sick, holidays, and floating holidays.
• 401(k) plan with employer match.
• Company-funded "lifestyle account" upon date of hire for you to apply toward your physical and mental well-being (e.g., ski passes, retreats, gym memberships).
• Tuition Reimbursement Program.
• Voluntary benefits, including Legal and Pet Discounts.
• Employee Assistance Program (available at no cost to you).
• Company-sponsored and funded "Culture Team" that focuses on the Physical, Mental, and Professional well-being of employees.
• Community Give-Back initiatives.
• Culture that focuses on employee development initiatives.

Join Us

At PrePass, our mission drives us. We invest in relationships. We challenge ourselves to innovate and improve. We win together. Simply put, we live our Core Values.

Ready to help move the transportation industry forward? Join us and let's drive progress—together.