B2B Social Media Manager Career Growth at Canonical in Columbus
Career & Market Insight
Career Positioning: Entry-Level with Broad Scope
Despite the "entry-level" title, this role actually requires significant hands-on experience managing social media for tech brands and proficiency across at least four major platforms — making it closer to a mid-level B2B social media position in practice. Candidates should be aware of this mismatch when negotiating compensation.
Skills You'll Build:
- B2B tech content strategy and social media management at scale (millions of followers)
- A/B and multivariate testing — highly transferable to growth marketing and demand generation roles
- Analytics across multiple platforms (social + web), a foundational skill for senior marketing roles
- Community management for developer/technical audiences — a niche and increasingly valuable skill set
Market Compensation: Canonical does not disclose salary ranges, which is a mild red flag for transparency. Market rates for B2B social media managers in EMEA range from €35,000–€65,000 depending on location and seniority. The $2,000 L&D budget is a genuine green flag.
Culture Signals:
- Green flags: Remote-first since 2004, strong open source mission, global team exposure, real ownership of campaigns, and a curiosity-driven culture
- Watch for: "Entry-level" framing with experienced-level responsibilities — clarify expectations and career growth paths during interviews
This role is ideal for someone looking to grow in B2B tech marketing within a globally recognised open source brand, with clear pathways into senior communications or growth marketing roles.
The Role: Entry-Level Communications Specialist at Canonical
We're on the lookout for a brilliant B2B Social Media Marketing Manager to join our team and take our communications to the next level. Our social media provides a window between the people who make our products and those who use them. With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of Ubuntu.
From #opensource to coffee on K8s, launch previews to Twitter storms over some cool release swag, our marketing team is committed to creating conversations with audiences all over planet earth: developers, tech enthusiasts, security engineers, and more.
The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity, and a drive to continually improve oneself, the team, and the organisation. They love to problem solve, get hands-on, experiment, measure, and use automation to make daily life easier.
This role sits in the communications team, reporting to the Director of Communications.
Location: This role will be based remotely in the EMEA region.
What Your Day Will Look Like
- Create, schedule, and publish content and campaigns across multiple social media channels
- Deliver regular analysis and reporting on social media metrics, content performance, and campaign results
- Support the growth and nurturing of Canonical's social media audiences, while increasing engagement rates and valuable actions
- Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
- Be responsible for executing A/B and multivariate growth tests
- Be audience-centric, focusing on platform and community moderation, as well as direct audience engagement
- Create awareness on integrated campaigns, product launches, webinar series, industry announcements, and core content
- Package all of Canonical's product offerings and educational material creatively — from bare metal, AI, and Kubernetes to chats on diversity and CSR
What We Are Looking For in You
- Experience managing social media platforms for tech brands, as part of a content team or marketing agency
- Hands-on knowledge of social media management tools and an understanding of web analytics tools (social and web)
- Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram, and Reddit
- An analytical eye and a good sense for the type of content that performs best depending on platform and objective
- Experience with educational content funnels and using video as a core social media marketing asset
- Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
- Excellent verbal and written communication skills; strong content marketer
- Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
- Willingness to travel up to 4 times a year for internal events
What We Offer You
Your base pay will depend on various factors including your geographical location, level of experience, knowledge, and skills. In addition to the benefits below, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits which reflect our values and ideals. Please note that additional benefits may apply depending on the work location — for more information, please ask your Talent Partner.
- Fully remote working environment — we've been working remotely since 2004!
- Personal learning and development budget of $2,000 USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at 'sprints'
- Priority Pass for travel and travel upgrades for long-haul company events
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu — one of the most important open source projects and the platform for AI, IoT, and the cloud — we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do.
Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
Canonical is an Equal Opportunity Employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
Frequently Asked Questions
Is this role truly fully remote or are there office requirements?
What countries in EMEA are eligible for this position?
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What social media platforms are required for this role?
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