Senior Technical Marketing Manager - EV Industry Growth Role in Columbus
Career & Market Insight
Market Compensation: The $147,825–$195,500 base salary range is above-market for Technical Marketing Manager roles in the US, where typical ranges fall between $120,000–$165,000. The addition of annual merit-based RSUs at a NYSE-listed company (ChargePoint: CHPT) meaningfully boosts total compensation — a strong signal for candidates weighing offers.
Career Development: This role sits at the intersection of product, engineering, and go-to-market — a powerful position for career growth. Skills developed include:
- Technical storytelling and executive-level communication
- EV/clean energy domain expertise (a fast-growing, in-demand sector)
- AI-augmented content workflows — increasingly valued across tech marketing
- Cross-functional influence without direct authority
Green Flags: ChargePoint is an established public company (founded 2007, NYSE-listed), offering more stability than an early-stage startup. Reporting to a VP of Product Marketing and Sales Enablement provides clear visibility and a defined career ladder. The explicit welcome of Solutions Engineers transitioning into marketing is a rare and thoughtful signal of an open, skills-based culture.
Watch Points: The 8–12 year experience requirement for a "Manager" title suggests a senior individual contributor role rather than a people-management position. Candidates seeking to build a team should clarify headcount expectations. Also, ChargePoint has faced revenue headwinds in the EV infrastructure market — worth reviewing recent earnings before committing.
About Us
ChargePoint (NYSE: CHPT) is at the center of the electric vehicle revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software, and mobile solutions for every charging need across North America and Europe. With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets, and drivers. We bring together drivers, businesses, automakers, policymakers, utilities, and other stakeholders to make e-mobility a global reality — offering a once-in-a-lifetime opportunity to help build an all-electric future in a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values: Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome.
Reports To
VP of Product Marketing and Sales Enablement
What You Will Be Doing
ChargePoint is seeking a Technical Marketing Manager to bridge engineering and the market by translating complex EV charging products into clear, compelling technical narratives. This role will support networked charging hardware, energy management software, and fleet solutions.
You will create high-impact technical content, enable sales and partners with accurate positioning, and ensure technical materials stay current as products evolve. This role requires close collaboration with sales enablement, product management, and solutions engineering, as well as external engagement through events and customer briefings.
What You Will Bring to ChargePoint
You bring the ability to turn technical product details into buyer-focused storytelling that drives understanding and adoption. Your work will improve sales effectiveness, strengthen product differentiation, and ensure customers and partners have clear, accurate technical guidance. You operate independently, stay close to evolving product capabilities, and use modern tools — including AI — to scale content creation and maintain quality.
The ideal candidate will have prior Technical Marketing, Product Marketing, Solutions Engineering, or Sales Engineering experience supporting complex technical products. Candidates should be able to demonstrate ownership of technical content, customer-facing product messaging, technical enablement, demos, and cross-functional collaboration with product and engineering teams. Candidates with a background in Sales Engineering, Solutions Engineering, or Solutions Architecture who are looking to transition into Technical Marketing are strongly encouraged to apply.
Requirements
- 8–12 years of experience in Technical Marketing, Product Marketing, Solutions Marketing, Technical Product Marketing, Sales Engineering, or Solutions Engineering roles supporting complex technical products, including ownership of positioning, technical content, sales enablement, and go-to-market initiatives.
- Technical background in EV charging, energy management, fleet electrification, charging infrastructure, or related energy technologies, including knowledge of protocols such as OCPP and connected energy ecosystems.
- Proven ability to independently create technical marketing content (e.g., white papers, solution briefs, competitive analyses, architecture diagrams, integration guides, demos).
- Strong written communication skills with the ability to clearly translate complex technical concepts into customer-facing messaging and technical narratives.
- Comfortable working hands-on with products and collaborating closely with engineering, product management, and solutions engineering teams.
- Experience using AI tools to support content creation, research, and analysis.
Preferred Skills
- Experience influencing product development based on feedback from customers and customer-facing teams.
- Experience developing competitive technical comparisons based on product capabilities.
- Familiarity with creating architecture diagrams and integration guides.
- Experience supporting product launches with technical positioning, sales enablement, and technical training materials.
- Track record of maintaining and scaling technical content libraries.
- Public speaking experience at industry events, webinars, or customer briefings.
Location
US - Remote
The base salary range for this role is $147,825 – $195,500 per year. In addition, this position is eligible for annual merit-based RSU grants. The company offers a comprehensive benefits package including health, dental, and vision insurance; 401(k); paid time off; parental leave; life and disability insurance; and wellness resources.
Compensation may be adjusted based on work location.
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.
If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at [email protected].
ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.
Frequently Asked Questions
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