Senior Media Sales Director at NIQ - $150K + Bonus in Columbus
Career & Market Insight
This is a senior individual contributor sales role at one of the most recognizable names in consumer data and measurement. With a base range of $93,800–$150,000 plus a sales incentive/bonus, total compensation for a high performer could realistically reach $175,000–$200,000+, which is competitive for enterprise media sales in NYC or Chicago.
Career development signals:
- Deep exposure to programmatic advertising, audience data, and measurement — all high-demand, fast-growing skill areas as media measurement faces disruption from cookie deprecation and identity challenges.
- Working at NIQ (post-GfK merger) means navigating a large, global data organization — valuable enterprise sales experience for future roles at data vendors, DSPs, or ad tech platforms.
- The consultative selling motion and multi-year contract negotiation experience are highly transferable skills for VP-level roles at data or media companies.
Green flags: Established brand with 100+ market operations, sales incentive on top of base, tuition reimbursement, and LinkedIn Learning access signal investment in employee growth.
Watch points: The 8-year minimum experience requirement and the emphasis on "hunting" new business suggest this is a demanding quota-carrying role — not a relationship-maintenance position. The field-facing travel expectation also adds lifestyle demands. Candidates should clarify quota size, territory definition, and ramp timeline during interviews.
Company Description
Work Environment: While this role is remote, it is field-facing by nature and includes regular travel to meet with agencies, build relationships, and lead educational sessions.
Note: Must be based in the NYC Metropolitan area or Greater Chicago to be considered. (#LI-Remote)
Job Description
About this job
This is an exciting opportunity to play a key role in expanding NielsenIQ's (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions.
Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ's data to improve audience targeting, planning and campaign measurement. We're looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business. We are looking for an out-of-the-box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.
Key Responsibilities:
- Prospect, network, and develop new business opportunities with media agencies.
- Employ a consultative approach to deeply understand clients' needs and position NIQ solutions to solve their business challenges.
- Communicate effectively with clients both written and orally and provide excellent customer support.
- Generate sales leads and maintain a pipeline of sales opportunities across a portfolio of clients consistent with NIQ's growth strategy.
- Negotiate annual or multi-year contracts and ensure maximum renewal rate.
- Develop insightful presentations and educate clients on current NIQ capabilities and resources.
- Achieve sales quota consistent with NIQ margin goals and delivery expectations.
- Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal, and growth within each account.
Qualifications
- Minimum 8 years of experience in business development or sales, preferably within the media agency, ad tech, or data analytics space.
- Strong understanding of programmatic, audience data, measurement solutions, and media buying processes within media agencies.
- Established contacts within Media & Social Agencies required.
- Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients.
- Exceptional relationship-building, negotiation, and communication skills.
- Experienced in scoping and developing proposals and negotiation strategies.
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent sales pipeline management skills with a track record of predictability and consistency.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Proficient in Microsoft Office software.
- BA with a concentration in Communications, Marketing, or Media a plus.
Compensation
This role has a market-competitive salary with an anticipated base compensation range of $93,800 – $150,000. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role is also eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.
US Benefits
- Comprehensive healthcare plan (medical, Rx, dental, and vision)
- Flexible spending accounts and Health Savings Accounts (including company contributions)
- Life and AD&D insurance
- 401(k) retirement plan including company matching contributions
- Disability insurance
- Tuition Reimbursement
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee Assistance Program (EAP)
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
For more information, visit NIQ.com
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Our Commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. To learn more, please visit the NIQ Diversity & Inclusion page.
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. Final hiring decisions are made exclusively by humans. For more information, please visit NIQ's AI Safety Policies and Guiding Principles.