Senior Brand Lead at Envato – Grow in AI & Brand in Columbus
Career & Market Insight
Career positioning: This is a senior individual contributor (IC) role — not a people manager track — which suits specialists who want influence without direct reports. Reporting to the Head of Creative and Brand Marketing with visibility to the CEO is a genuine signal of strategic importance and executive exposure.
Skills you'll build:
- Product-led brand strategy — one of the most in-demand brand disciplines as SaaS/subscription companies mature
- AI-adjacent brand storytelling — positioning AI-powered creative tools is a niche skill with growing market value
- Cross-functional influence without authority (Product, Growth, Creative Studio)
- Campaign development in a B2B/B2C hybrid product context
Compensation context: No salary is listed, which is a minor yellow flag for a senior role. Market benchmarks for Senior Brand Lead roles in Australia typically range AUD 130,000–180,000 depending on experience. Candidates should clarify total package including equity or bonus structures, especially post-Shutterstock acquisition.
Company stage signals: Envato's 2024 acquisition by Shutterstock is a significant context marker. Post-acquisition environments can mean increased resources and distribution, but also cultural integration risks and potential redundancy exposure. The fact that this role is being hired suggests brand investment is continuing — a positive signal.
Green flags: Inclusive hiring language, AI-augmented (not AI-replaced) processes, genuine autonomy, strong cross-functional scope. Watch for: lack of salary transparency and the uncertainty inherent in post-M&A environments.
Help shape how Envato's product shows up in the world
Envato is an all-in-one creative asset toolkit, bringing together millions of creative assets and AI tools to help creative professionals make better work, faster. Everything we do in Marketing starts with the product: what it enables, the problems it solves and the momentum it creates for the people using it.
That is where our Brand team comes in.
We're looking for a Senior Brand Lead to make sure Envato's brand and product story are working together. You'll help us translate what we are building into a brand that creative professionals want to be part of — one that feels useful, inspiring and distinctly Envato.
You'll be close to Product, Creative, Content and Growth, helping shape the thinking behind the launches, campaigns and stories that bring Envato to market. From a new AI workflow to a major product release, you'll help uncover the customer value, find the strongest story and make sure the work lands with the people it is for.
What you'll do
You'll report to the Head of Creative and Brand Marketing, with the opportunity to work closely with the CEO and senior leaders across the business. This is a senior individual contributor role with real autonomy. You'll have room to shape the work, bring a point of view and turn good thinking into action.
A big part of the role is staying close to creative professionals. You'll be driven to understand how they work, what slows them down, what inspires them and what is changing in their world. You'll bring those insights back into the team, using them to influence how we build, position and talk about our product.
Day-to-day responsibilities may include:
- Working with Product Marketing and the Creative Studio to develop the story behind a product launch
- Developing campaigns, building partnerships, or working with agencies
- Spotting cultural shifts that Envato should be part of
- Taking complex product or customer insights and turning them into clear, compelling ideas
You'll bring strong brand experience, instincts and commercial marketing judgement. You know that great brand work is not just about looking good — it helps people understand why a product matters, gives them a reason to choose it and makes them want to come back.
Who we are looking for
We're looking for someone with deep brand and campaign experience, ideally from a digital product, subscription, technology or creative business. You'll be comfortable working at both the strategic and practical level, confident with senior stakeholders and motivated by the chance to help a product-led brand keep evolving.
Most of all, you'll care about creative work. You'll be curious about new technology and AI, but equally interested in the human judgement, taste and craft that make the final result worth making.
Life at Envato
We're a purpose-driven company and we've long embraced flexible, inclusive ways of working. We're proud of the connected culture we've built across our global team. Our values — Customer First, Build our Future, Make it Happen and Embrace Diversity — guide everything we do, shaping how we work and grow.
Our benefits include:
- Home office budget
- Team connection & learning budgets
- Wellbeing and study support
- Volunteer leave
- Generous paid parental leave
- Access to all Envato products
- Option to work from another remote location for up to 3 months per year
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
A few things before you apply
We embrace diversity at Envato and want to ensure that everyone who applies for a role with us has an inclusive experience. Hiring for us isn't a tick box exercise — we want to know what you're passionate about, what your lived experiences are and what you think you can add to the team.
We're also big believers in using AI, and that includes how we hire. We may use AI tools to help support our recruitment process, but they don't replace human judgement. Our people always make the final hiring decisions.
We appreciate the time you've taken to apply to Envato and we're committed to responding to every applicant.
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Frequently Asked Questions
Is the Senior Brand Lead role at Envato fully remote?
What kind of experience is Envato looking for in a Senior Brand Lead?
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How does Envato's acquisition by Shutterstock affect this role?
Is this a people management or individual contributor role?
