B2B Sales Manager at StackAdapt | Adtech Career Growth in Columbus
Career & Market Insight
This is a pure new-business ("hunter") sales role at a well-funded, high-growth adtech scale-up — StackAdapt is consistently ranked #1 DSP on G2, signaling a strong product to sell and genuine market momentum. For B2B sales professionals, this is a meaningful brand to have on a CV.
Compensation reality check: The £46k–£63k base is slightly below the UK median for senior B2B SaaS/adtech account executives (typically £60k–£80k base at this level), but commission and annual bonus potential in programmatic sales can be substantial — often 1:1 OTE ratios — so total compensation could realistically reach £90k–£130k for strong performers.
Skills you'll develop:
- MEDDICC sales methodology — highly transferable to enterprise SaaS and adtech roles globally
- Programmatic advertising expertise — a growing and specialized skillset commanding premium salaries
- AI-assisted prospecting and workflow tools — increasingly valued across all go-to-market functions
- Executive stakeholder management in complex, multi-threaded B2B deals
Green flags: Remote-first culture, strong DEI commitments, robust L&D budget (conferences, courses, certifications), mental health support, and parental leave all signal a mature, employee-friendly company.
Watch for: Hunter-only roles can be high-pressure with aggressive quota targets. The lack of a stated OTE/commission structure in the posting means you should probe this closely in interviews. Ensure quota ramp timelines and territory definitions are clearly negotiated before signing.
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
The Sales Manager, B2B is a hunter-focused role responsible for driving new programmatic advertising revenue with in-house marketing teams and brands across the B2B vertical. Reporting to the Sales Director, you'll focus on building relationships with brand-direct advertisers, generating new business, and expanding StackAdapt's presence within the market.
StackAdapt is a remote-first company, though our Sales teams are regionalized. For this role, we are prioritizing candidates located in London, UK or surrounding areas.
What You'll Be Doing
- Prospecting, pitching, and closing new business with brands and in-house marketing teams within the B2B vertical
- Building and managing a strong pipeline of B2B brand-direct opportunities using outbound sales strategies and CRM tools
- Developing strategic relationships with senior marketing stakeholders and executive-level decision-makers
- Partnering cross-functionally with Product, Solutions, and Account Management teams to deliver tailored client solutions
- Bringing market insights and customer feedback back to internal teams to help shape product innovation and go-to-market strategy
- Creating compelling, value-driven sales presentations and proposals
- Staying informed on industry trends, competitive activity, and the evolving digital advertising landscape
- Partnering closely with Account Managers post-sale to ensure successful onboarding and long-term account growth
What You'll Bring to the Table
- Proven success in a hunter-focused digital advertising sales role, ideally within programmatic advertising
- Experience selling directly to brands and in-house marketing teams through consultative, solution-based selling
- Strong pipeline management and forecasting skills using CRM platforms such as Salesforce
- Experience applying MEDDICC (or similar sales methodologies) to manage complex sales cycles and multi-stakeholder deals
- Ability to communicate technical concepts clearly to both technical and non-technical audiences
- A self-starter mindset with the ability to thrive in a fast-paced, evolving environment
- Experience leveraging AI tools to improve prospecting, personalization, workflow efficiency, or pipeline generation
- Strong relationship-building skills and a track record of consistently driving new business revenue
- Willingness to travel occasionally within the region as needed
The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate's current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer.
This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.
Factors Influencing Final Compensation:
- The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
- Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.
Base Salary Band: £46,195 — £63,518 GBP
StackAdapters Enjoy:
- Highly competitive salary
- Retirement / 401K / Pension Savings globally
- Competitive paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office, with hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books, etc.)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Social and team events!
Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you're comfortable, let us know your pronouns), you are welcome at StackAdapt.
StackAdapt is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require an accommodation, please let us know.
We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
- G2 Top Software for 2026
- 2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work®
- #1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
- 2026 Winner in the CTV/OTT Product/Platform category for the 2026 ADWEEK Tech Stack Awards
To learn more about our privacy practices, please see our Privacy Policy.
Frequently Asked Questions
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