Enterprise SDR at Toptal - B2B Sales Career Growth in Columbus
Career & Market Insight
This role is a classic SDR-to-AE pipeline position — a well-trodden but highly valuable career path in B2B enterprise sales. Toptal's brand recognition in the talent marketplace gives SDRs a stronger pitch than at an unknown startup, which meaningfully improves conversion rates and quota attainability.
Compensation transparency is absent from this posting, which is a yellow flag. Enterprise SDR roles in Canada typically range from CAD $50,000–$70,000 base with OTE of CAD $75,000–$100,000. Without visibility into Toptal's comp structure, candidates should ask directly about base/OTE split and quota attainment rates during interviews.
Skills developed in this role are highly marketable:
- Proficiency in Salesforce, SalesLoft, ZoomInfo, and LinkedIn Sales Navigator — the standard enterprise sales tech stack.
- Enterprise prospecting and cold outreach at a globally recognized company — strong resume credential.
- Exposure to complex, consultative sales cycles rather than transactional SaaS deals.
Green flags: Structured 30/60/90-day onboarding milestones signal a mature, organized sales organization. The mentorship pathway at 6–12 months suggests real internal growth opportunity.
Watch out for: SDR roles at high-growth companies can involve high call volume pressure and aggressive quotas. The posting's emphasis on "rejection tolerance" and "relentlessness" signals a demanding performance culture. Candidates should ask about average tenure and promotion timelines from SDR to Account Executive.
About Toptal
Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world's largest fully remote workforce.
We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.
Job Summary
As an Enterprise Sales Development Representative (SDR), you will drive business growth by identifying opportunities with target clients. You'll play a pivotal role in identifying potential customers, generating new business opportunities, and providing support to both customers and our team. You will set the stage for successful sales interactions through cold outreach efforts and nurturing relationships to secure qualified meetings for our sales team. If you're a self-motivated individual with a passion for sales, we encourage you to join our team!
This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.
Responsibilities
The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.
- Sales: Understand current and future demand. Enable, educate, and directly support the sales force to best position this practice with Toptal clients and win new business. Lead client conversations, presenting Toptal's perspective on innovation and experience topics, and ask exploratory questions to better understand client needs.
- Begin the Relationship: Through lead-generation activities and cold-calling, you will prospect, educate, qualify, and develop sales-ready leads and opportunities from unsigned clients and accounts. You will enthusiastically explain Toptal's vision, pinpoint opportunities, and generate interest.
- Client and Industry Knowledge: Clients are at the heart of everything we do. As the first point of contact for future Enterprise clients, you will be building rapport through strategic outreach and a well-rounded client and industry knowledge. Researching clients and staying informed on industry trends will be key to your success.
- Collaborate with Team Members: You will collaborate with your team and Sales Executives to pursue opportunities, recommend appropriate follow-up actions, and schedule qualified meetings. Communicating via Zoom and Slack is critical to maintaining a high level of collaboration and clear communication within the team.
- Growth and Development: Our team has an aversion to complacency. We are always looking to improve both individually and as a team. Being open to and implementing feedback will be critical success factors in this role and at Toptal. As you become more comfortable in the role, you will help evolve our demand generation strategy and tactics.
In the First Week, Expect To:
- Onboard and integrate into Toptal.
- Learn Toptal's model, our value proposition, and our story.
- Work with cross-functional teams to understand how you can utilize our incredible global team to build client relationships and drive success.
- Learn the breadth of Toptal's impact on the world's largest companies.
- Grasp the importance of the SDR function to the success of Toptal.
- Understand our sales method and our selling process to set you up for success.
In the First Month, Expect To:
- Complete our personalized sales training program with mock calls, cold calls, and role-play scenarios.
- Learn how to use Salesforce.com (our CRM) and other SaaS outreach tools (ZoomInfo, SalesLoft, LinkedIn Sales Navigator).
- Integrate into your pod, partner with Enterprise Sales Executives and Client Partners, and begin targeting strategic accounts.
- Learn the process for outreach, including calling, emailing, and LinkedIn messaging. Implement an outreach process and hit 1-month objectives.
- Learn how to analyze industry drivers, business problems, and target buyers.
In the First Three Months, Expect To:
- Become fully ramped on the SDR team, attaining your metrics, which include calls, emails, and other sales activities.
- Exercising discretion and independent judgment, uncover new opportunities within existing accounts and target accounts that result in revenue-generating engagements for Toptal.
- Hit call/email quotas and fully ramped objectives.
- Become proficient in using our SaaS tools.
- Learn how to maintain excellent data integrity in Salesforce.com.
In the First Six Months, Expect To:
- Continuously hit fully ramped quotas and objectives.
- Assist with training and onboarding new SDRs.
- Build new and existing client relationships, expand Toptal's partnerships, and continue to execute account plans.
- Suggest, implement, and experiment with new lead and demand generation activities.
In the First Year, Expect To:
- Have built a portfolio of net new accounts from the strategic account list.
- Become a mentor to new members of the team, helping them learn about Toptal, our model, and how proper sales development practices can improve relationships and increase revenue.
Qualifications and Job Requirements
- Bachelor's degree is required.
- 1–3 years of experience as an Enterprise SDR.
- Knowledgeable: Broad understanding of business challenges encountered by Enterprise clients.
- Critical Thinking: Critically think through the challenges clients face to create new opportunities from unsigned clients and accounts.
- Perseverance: Be relentless and push towards your goal.
- Passion: Enthusiasm and ambition to succeed in this role, as it can be difficult if you hate rejection.
- Outstanding written and verbal communication skills.
- Curiosity: A desire to understand people, their problems, their companies, and their industries.
- Conscientiousness: We're not doing a simple SaaS sale, so discussions may get technical. Understanding sophisticated issues and explaining them to clients is important.
- Motivated: Be highly motivated and continuously strive for personal and professional improvement.
- Resourceful: Think about target accounts as your own business — we want self-starters who are passionate about hunting for new accounts, and who thrive with the freedom and accountability of leading their portion of the business.
- Proactive: Understand our mission and do the work required to drive us to that goal, by following a process and being creative.
- Communication: You must exhibit outstanding written and verbal communication skills across a wide variety of personality types, roles, and geographies.
- Team: Nothing we do is done in isolation. Success depends on your ability to work as a team both within Toptal and within your client accounts.
- Ownership: Exhibit ownership of accounts, successes, and failures.
- Problem Solver: You must have the ability to take challenges in stride and persist despite setbacks.
- Prioritization: Understand the priorities and timelines associated with each of your accounts and execute appropriately.
- Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.
- You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.