Senior PMM at Folio - B2B SaaS GTM Ownership Role in Columbus
Career & Market Insight
This is a high-ownership, early-stage PMM role at Folio, a hospitality-tech startup. With a small, collaborative team and daily standups, this reads as a seed-to-Series A environment — meaning significant strategic influence but also ambiguity and broad scope.
Compensation context: No salary is listed, which is a mild yellow flag. Senior PMM roles (5–7 years experience) at B2B SaaS startups typically range from $130,000–$180,000 USD annually in the US market, with equity common at this stage. Candidates should probe total comp carefully in interviews.
Skills you'll build:
- End-to-end GTM ownership — positioning, launch strategy, post-launch measurement
- Vertical SaaS and hospitality-tech domain expertise (a niche but growing market)
- Cross-functional leadership without direct authority (product, sales, design, agencies)
- Event and conference marketing, including vendor/contractor management
Green flags: Real ownership from day one, direct access to customers and leadership, and a values-driven culture that explicitly names craft and hospitality. The "no AI slop" stance signals they value genuine strategic thinking.
Red flags to watch: No salary disclosed, small team with daily standups may indicate limited async flexibility, and "wearing different hats" can sometimes mean under-resourced. Clarify team size and marketing budget in the interview process.
Headquarters: Remote (Within 3 hours of EST timezone preferred)
What excites you
You want to be early. You like being close to the product, the customer, and the messiness of figuring things out.
You enjoy turning sharp customer insight into positioning that actually changes behavior.
You care about story-telling. You want to build narratives from launches and words to be thoughtful and useful, not generic or AI slop.
You're energized by hospitality. Hotels are complex, human, and operationally intense. That makes the work interesting, particularly in an age of AI.
You want real ownership. If something ships poorly, you fix it. If something lands well, you know exactly why.
What excites us
You've spent 5–7 years in product marketing at a high-growth company, ideally B2B SaaS or complex marketplaces.
You can explain technical or operational products in a way that feels simple and grounded. You've owned messaging and positioning end to end in close partnership with product, sales, and leadership. You've rewritten it when it didn't work.
You've led go-to-market for real products, not just features. You know how to scope a launch, make tradeoffs, and ship. You care to measure impact post-launch.
You're not precious about what "typical" PMMs look like. You like wearing different hats and can go beyond product marketing to engage contractors for events planning, or work with an agency to test some ads, when needed.
You're comfortable going deep. Customer calls, sales calls, demos, win-loss. You look for signal, not anecdotes.
You're hands-on. You write the first draft. You build the deck. You partner with design, but you don't wait on them.
Bonus if you've worked in hospitality, travel, fintech, or vertical SaaS. Bigger bonus if you genuinely like hotels.
Working at Folio
We're a remote-first company. Three times a year, we travel to work together in-person and stay with one of our hotel partners.
We love experimenting with new tools. For the most part, we rely on Google Meet, Linear, Notion, and Slack to make decisions and get things done day-to-day.
You will have the opportunity to travel frequently and meet our customers in person at conferences and events, which you will be helping plan for.
We're a small team who work collaboratively and meet daily for stand up.
What we value
Craft. We take pride in our work, find joy in execution, and believe that the best companies are built at a steady yet resilient pace.
Optimism. We believe in ourselves and each other and know anything is possible with the right amount of hustle and grit.
Ownership. We love making things better and have a strong sense of shared responsibility over everything we create together.
Hospitality. The industry we're building for has a culture of service to others, and we bring that energy to how we work together each day.
To apply: https://weworkremotely.com/remote-jobs/folio-product-marketing-manager
Frequently Asked Questions
Is this role fully remote or does it require office attendance?
How much travel is involved in this Product Marketing Manager role?
What level of experience is required for this position?
What does the go-to-market ownership look like in this role?
Is there a salary range listed for this role?
