Marketing Program Lead Role at PointClickCare Health in Columbus

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that's founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada's Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future — one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact.

Join us in redefining healthcare — so it doesn't just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

Travel to Office Expectations

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but are not limited to, onboarding, team events, and semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but is not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Location: Hybrid from our offices in Toronto, Mississauga, or Salt Lake City preferred.

Position Summary:

This program leader will evolve our customer evidence marketing strategic plan. They will nurture and build advocacy for products and packages that drive revenue to support business goals. They will create value stories and customer marketing assets to foster upsell opportunities and influence churn mitigation. This role will support both Senior Care and Acute & Payer, navigating and influencing stakeholders from both business units to institute advocacy and evidence best practices. This individual will utilize their breadth of understanding about our industry and products from PointClickCare's full portfolio.

Key Responsibilities:

• Drive the creation of evidence-based proof point marketing assets; use critical thinking for prioritization of customer story pipeline; institute best practices for capturing evidence-based customer value stories; produce foundational story slide assets; and secure customers' approval to use their logo — including objections handling, influencing, and convincing customers of mutual marketing benefits.
• Continuously evolve a database of multi-modal customer evidence assets, collaborating with Product Marketing, Demand, and Content teams to make decisions about more robust asset types (manage assigned budget).
• Ensure assets are available to stakeholders in easily accessible format according to a variety of criteria and use cases. Communicate and collaborate cross-functionally to ensure assets are fully leveraged through all available channels (Templafy, ShowPad, Online Communities, Customer newsletters, Social, and Adoption campaigns).
• Gather, interpret, and analyze program data; provide insights, make recommendations, and find solutions to ensure program outcomes show value and reduce churn. Leverage data and insights to manage performance/KPIs — continuously optimizing and improving program performance.

Required Skills & Qualifications:

• Passion for building trust, fostering relationships, and communicating effectively with customers.
• Strong time management, organizational, interpersonal, communications, analytical, and problem-solving skills.
• Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on KPIs and success metrics for customers and the business.
• Strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit.

Preferred Experience:

• Ability to work hybrid from our offices in Toronto or Salt Lake City.
• Growth mindset.
• Leadership/coaching skills (no formal direct reports) to provide guidance to the existing team to integrate evidence best practices and apply knowledge/skills into practice. Experience evolving programs to deliver measurable business results.
• Experience translating insights and data into consumer value and marketing strategy.
• Detail-oriented with the ability to manage cross-functional projects from inception through execution.

PointClickCare Benefits & Perks:

• Benefits starting from Day 1!
• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

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