Community & Growth Specialist - Ed-Tech Brand Role in Columbus
Career & Market Insight
This role sits at the intersection of community management, content strategy, and organic growth — a skill set in high demand as brands increasingly rely on authentic community-led marketing over paid advertising. Experience managing Reddit and Quora at a brand level is a niche but valuable differentiator on a resume.
Compensation context: At $20–$28/hr part-time, the annualized equivalent (~$31K–$44K) is below full-time community manager market rates ($55K–$75K), reflecting the part-time, contract nature. For someone building a portfolio or transitioning into Ed-Tech/content strategy, the trade-off in experience may be worthwhile.
Skills you'll develop:
- Platform-native community building (Reddit, Quora) — increasingly sought after by DTC brands
- Organic growth strategy and community analytics
- Content moderation and subreddit governance
- Audience intent analysis, which transfers directly to SEO and content marketing roles
Green flags: Think Academy is backed by a NYSE-listed parent (TAL Education), giving the role institutional stability. The 6-month contract with extension possibility signals potential for full-time conversion if performance is strong.
Red flags to watch: The role is narrowly focused on Reddit/Quora; career growth depends on whether Think Academy expands the community strategy scope. Also, K-12 Ed-Tech has faced regulatory headwinds globally — worth monitoring TAL's US business trajectory before committing long-term.
Job Type: Part-Time (30 hours per week)
Location: Remote
Duration: 6 months, with the possibility of extension
Compensation: $20–$28/hr, based on experience
Who We Are
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group (NYSE: TAL), is a recently established education technology (Ed-Tech) company providing K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full-cycle service to foster local children's ability to think critically, strengthen their logic skills, and help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.
About the Role
Think Academy is looking for an experienced Community Content & Growth Specialist to build our organic brand presence across Reddit, Quora, and other relevant online communities. The ideal candidate understands user intent and can create credible, genuinely helpful content that naturally integrates Think Academy's expertise and resources without feeling overly promotional.
What You Will Do
- Research relevant conversations, questions, and user needs on Reddit and Quora.
- Write high-quality posts, comments, and answers that provide real value to users.
- Manage Think Academy's subreddit, including content planning, posting, engagement, and moderation.
- Build relationships and maintain a credible presence in relevant communities.
- Track content performance and proactively identify new growth opportunities.
- Identify and evaluate emerging online communities relevant to Think Academy's target audiences, analyze each community's culture, user behavior, content norms, and participation guidelines, and develop tailored engagement strategies accordingly.
What We're Looking For
- At least one year of hands-on experience managing Reddit and Quora accounts or communities.
- Excellent English writing, editing, and research skills.
- Strong ability to analyze user intent and audience needs.
- Familiarity with Reddit culture, subreddit rules, moderation, and engagement best practices.
- Proactive, detail-oriented, and able to work independently.
- Strong ownership of projects and results.
Preferred Qualifications
- Experience managing or growing a branded subreddit.
- Familiarity with K–12 education or parent-focused content.
- Experience with community analytics, organic growth, or SEO.
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Frequently Asked Questions
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