Community Growth Specialist at Think Academy - EdTech in Columbus
Career & Market Insight
This is a part-time contract role (30 hrs/week, 6 months), which signals a lower-risk hire for the company and a good portfolio-building opportunity for specialists in community-led growth. The rate of $20–$28/hr is in line with entry-to-mid-level content/community roles in the US market, though experienced community managers often command $30–$45/hr. If you're earlier in your career, this is fair; if you're senior, consider negotiating toward the top of the range.
Skills you'll develop or reinforce:
- Reddit and Quora community management — increasingly valued in organic growth strategies
- User intent analysis and audience research
- Branded community building and moderation
- Content performance tracking and community analytics
These skills are in growing demand as brands invest more in organic, trust-based community channels as alternatives to paid ads. Reddit in particular has grown significantly as a marketing channel following its IPO.
Green flags: Clear scope, defined deliverables, backed by a large public company (TAL Education, NYSE: TAL), and genuine growth potential via contract extension.
Watch for: The role is fairly narrow in focus (Reddit/Quora only), so if you want broad social media or content strategy exposure, this may feel limiting. Also confirm whether community accounts are managed transparently under a brand handle or under personal personas, as this has ethical and reputational implications.
Job Type: Part-Time (30 hours per week)
Location: Remote
Duration: 6 months, with the possibility of extension
Compensation: $20–$28/hr, based on experience
Who We Are
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group (NYSE: TAL), is a recently established education technology (Ed-Tech) company providing K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full-cycle service to foster local children's ability to think critically, strengthen their logic skills, and help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.
About the Role
Think Academy is looking for an experienced Community Content & Growth Specialist to build our organic brand presence across Reddit, Quora, and other relevant online communities. The ideal candidate understands user intent and can create credible, genuinely helpful content that naturally integrates Think Academy's expertise and resources without feeling overly promotional.
What You Will Do
- Research relevant conversations, questions, and user needs on Reddit and Quora.
- Write high-quality posts, comments, and answers that provide real value to users.
- Manage Think Academy's subreddit, including content planning, posting, engagement, and moderation.
- Build relationships and maintain a credible presence in relevant communities.
- Track content performance and proactively identify new growth opportunities.
- Identify and evaluate emerging online communities relevant to Think Academy's target audiences, analyze each community's culture, user behavior, content norms, and participation guidelines, and develop tailored engagement strategies accordingly.
What We're Looking For
- At least one year of hands-on experience managing Reddit and Quora accounts or communities.
- Excellent English writing, editing, and research skills.
- Strong ability to analyze user intent and audience needs.
- Familiarity with Reddit culture, subreddit rules, moderation, and engagement best practices.
- Proactive, detail-oriented, and able to work independently.
- Strong ownership of projects and results.
Preferred Qualifications
- Experience managing or growing a branded subreddit.
- Familiarity with K–12 education or parent-focused content.
- Experience with community analytics, organic growth, or SEO.
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Frequently Asked Questions
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