Community Growth Specialist Role - EdTech Brand in Columbus
Career & Market Insight
This role sits at the intersection of community management, content strategy, and organic growth marketing — a skill set in high demand as brands increasingly rely on authentic, community-driven growth rather than paid advertising.
Compensation context: At $20–$28/hr part-time, annualized this is roughly $31K–$44K (at 30 hrs/week). For a full-time equivalent, that's $41K–$58K — below senior-level market rates for Community Managers (typically $60K–$90K+ full-time), but reasonable for a part-time contract role with low overhead.
Skills you'll build:
- Reddit and Quora community management — platforms rarely covered in formal marketing education but increasingly valued.
- Organic growth strategy and community analytics.
- Audience intent analysis and content positioning — transferable to SEO and content marketing roles.
- Branded community building, a growing niche in B2C and Ed-Tech marketing.
Green flags: TAL Education Group is NYSE-listed with massive scale (6M+ weekly students), giving your work real impact. The role offers potential extension, which could lead to a full-time position. Red flags: The 6-month contract with no guarantee of extension introduces income uncertainty. The role is clearly early-stage for this channel, meaning you'll need to build from scratch with limited infrastructure. Ideal for someone building a portfolio or transitioning into Ed-Tech content marketing.
Job Type: Part-Time (30 hours per week)
Location: Remote
Duration: 6 months, with the possibility of extension
Compensation: $20–$28/hr, based on experience
Who We Are
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group (NYSE: TAL), is a recently established education technology (Ed-Tech) company providing K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full-cycle service to foster local children's ability to think critically, strengthen their logic skills, and help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.
About the Role
Think Academy is looking for an experienced Community Content & Growth Specialist to build our organic brand presence across Reddit, Quora, and other relevant online communities. The ideal candidate understands user intent and can create credible, genuinely helpful content that naturally integrates Think Academy's expertise and resources without feeling overly promotional.
What You Will Do
- Research relevant conversations, questions, and user needs on Reddit and Quora.
- Write high-quality posts, comments, and answers that provide real value to users.
- Manage Think Academy's subreddit, including content planning, posting, engagement, and moderation.
- Build relationships and maintain a credible presence in relevant communities.
- Track content performance and proactively identify new growth opportunities.
- Identify and evaluate emerging online communities relevant to Think Academy's target audiences; analyze each community's culture, user behavior, content norms, and participation guidelines; and develop tailored engagement strategies accordingly.
What We're Looking For
- At least one year of hands-on experience managing Reddit and Quora accounts or communities.
- Excellent English writing, editing, and research skills.
- Strong ability to analyze user intent and audience needs.
- Familiarity with Reddit culture, subreddit rules, moderation, and engagement best practices.
- Proactive, detail-oriented, and able to work independently.
- Strong ownership of projects and results.
Preferred Qualifications
- Experience managing or growing a branded subreddit.
- Familiarity with K–12 education or parent-focused content.
- Experience with community analytics, organic growth, or SEO.
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Frequently Asked Questions
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