GR IV Mirrorless Camera

Ricoh GR IV — APS-C Quality in a Camera Small Enough to Carry Every Day

The gist: A 267g pocket camera with a 25.7MP APS-C sensor and 0.6-second startup that lets content creators and visual professionals capture high-quality imagery anywhere — no camera bag required.

• 25.7MP back-illuminated sensor: Delivers detailed, noise-free images for professional portfolio work, LinkedIn content, and brand photography without the bulk of a DSLR kit.
• Near-instant startup: 0.6 seconds from power-off to shooting — faster than the previous GR III — so you never miss an on-location content opportunity while setting up.
• 53GB built-in storage: Approximately 1,000 RAW files on-board before a card is ever needed — a reliable backup for location shoots or conference days when card access is inconvenient.
• 5-axis stabilization: Upgraded from 3-axis, reducing blur in indoor presentation spaces, event venues, and anywhere a tripod can’t go.

PetaPixel concluded the GR IV is “a successor worth waiting for,” noting the magnesium-alloy body and slim profile make it a camera that professionals will consistently carry rather than leave at home.

Best for: Freelancers, brand photographers, and content creators who need professional image quality in a true pocket form factor for daily carry. Skip it if: Your workflow requires a zoom or long telephoto reach — the 28mm equivalent fixed lens is designed for environmental and documentary-style shooting. Runs ~$1,500 — check the current price before buying.