Senior PPC Specialist – Technical Tracking & Growth in Columbus

We're looking for a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. This is not a "launch campaigns from templates" role – we need someone who can get under the hood of tracking infrastructure, diagnose data integrity issues, and build campaigns on a foundation of reliable measurement.

We need someone who can both identify and fix technical issues (unreliable conversion data, pixel misconfiguration, broken audience pipelines) – someone who understands how pixels, CAPI, GTM, and conversion APIs actually work at a technical level.

Your job is to build engine-room excellence in PPC performance. This means:

• Fixing what's broken first: audit and repair tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
• Understanding the business (not just the keywords) – tying campaign performance to real pipeline and revenue metrics.
• Taking manual control when needed – switching off AI/auto-optimize features to maintain brand consistency and funnel integrity.
• Running tests with intention, checking negative keywords daily, and refining messaging strategically.
• Owning performance across all major platforms: Google Ads, LinkedIn Ads, Meta Ads, X/Twitter Ads.

We are looking for someone who is obsessed with detail, technically curious, data-driven, and ready to bring craftsmanship back into PPC.

Tracking & Technical Infrastructure (Priority #1)

• Audit and fix existing pixel implementations across Meta (CAPI + browser pixel), Google (gtag / Google Ads conversion tracking), LinkedIn Insight Tag, and X pixel.
• Diagnose and resolve data discrepancies between ad platform reporting, Google Analytics (GA4), and CRM/pipeline data.
• Implement or repair server-side tracking (Conversions API) to ensure reliable, privacy-compliant event data – not dependent solely on browser-side pixels.
• Configure and validate Google Tag Manager (GTM) containers: triggers, tags, variables, data layers – ensuring clean event taxonomy.
• Set up proper conversion events, custom conversions, and offline conversion imports where applicable.
• Verify landing page tracking integrity: ensure page view, form submit, and downstream events fire correctly and consistently.
• Document all tracking architecture: what fires where, what data flows where, and known limitations.

Campaign Strategy & Setup

• Build, structure, and refine PPC campaigns across Google Ads, LinkedIn, Meta, and Twitter/X.
• Design clean account architectures with intentional segmentation.
• Create campaigns that reflect brand voice, ICP specifics, and funnel needs – not generic AI-generated defaults.

Daily Optimization & Analysis

• Review negative keywords daily and maintain impeccable keyword hygiene.
• Analyze performance and act on insights quickly: pausing, reallocating, adjusting bids, testing new ideas.
• Run A/B tests on creative, copy, audiences, and landing pages.
• Maintain consistency across platforms and ensure unified messaging.

Reporting & Decision-Making

• Prepare weekly performance reports with insights, not just data dumps.
• Tie performance trends to business outcomes (pipeline, CAC, quality of leads).
• Flag data reliability issues proactively – if metrics are unreliable, say so before decisions are made on bad data.
• Recommend next steps – with the "why" – and challenge assumptions when needed.

Cross-Functional Collaboration

• Work with Growth, Content, and Design teams to align messaging, creative, and experiments.
• Participate in performance reviews and strategy discussions.
• Help build documentation, playbooks, and scalable PPC processes.

Technical Requirements (Non-Negotiable)

• Hands-on experience implementing and debugging Meta Conversions API (CAPI), Google Ads conversion tracking (gtag.js), LinkedIn Insight Tag, and X pixel.
• Proficiency with Google Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
• Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, Meta Events Manager / Test Events, Google Tag Assistant.
• Experience with server-side tagging or server-side GTM is a strong plus.
• Familiarity with GA4 event model, DebugView, and cross-platform attribution challenges.
• Understanding of cookie consent frameworks and their impact on tracking (GDPR, ePrivacy).

PPC & Campaign Management

• 3+ years managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X.
• Deep understanding of keyword strategy, bidding behavior, funnels, and intent mapping.
• Strong preference for manual control – especially disabling auto-optimization when it conflicts with brand or funnel strategy.
• You love optimization: checking performance metrics, fine-tuning targeting, expanding/cleaning negative keyword lists, testing hypotheses, finding marginal gains.
• Strong analytical skills – you know how to interpret data beyond "CTR went up."
• Excellent English communication skills.
• Comfortable in a growth-oriented, remote environment with fast iteration and experimentation.