SDR Role at Cresta - Launch Your AI SaaS Sales Career in Columbus
Career & Market Insight
Career Entry Point: This SDR role at Cresta is a strong launchpad for a B2B SaaS sales career, especially given Cresta's VC-backed growth stage (Series C+, $270M raised from top-tier firms). Getting in early at a high-growth AI company like this can accelerate progression to Account Executive roles faster than at larger enterprises.
Skills You'll Build:
- Outbound prospecting and pipeline generation — core, highly transferable B2B sales skills
- Executive-level communication — conducting high-level conversations with C-suite prospects
- AI/CX technology domain knowledge — increasingly valuable as AI reshapes enterprise software
- CRM and sales tooling proficiency — critical for any future AE or RevOps path
Compensation Context: No figures are disclosed, but London SDR roles in AI SaaS typically range £28,000–£42,000 base, with OTE of £45,000–£65,000 including commission. Equity is mentioned, which at a Series C+ company could have meaningful upside. This is competitive for an entry-level role in London's tech market.
Green Flags: Backed by a16z, Greylock, and Sequoia; CEO with serious Google AI credentials; genuine product-market fit with enterprise clients like United Airlines and Marriott. These are strong signals of company legitimacy and growth runway.
Watch For: SDR roles are often high-pressure and high-churn. The emphasis on "highly competitive personality" and monthly quotas signals an aggressive sales culture — rewarding for the right person, but worth evaluating carefully against your preferred work style.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world's leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world's leading investors, including a16z, Greylock, and Sequoia. Cresta's leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the Role:
As a Sales Development Representative (SDR) in EMEA, London Region, you will be responsible for building the sales pipeline through outbound prospecting and inbound qualification. You will help generate qualified leads that result in new business, supporting our scaling efforts and contributing to the success of our team. We are looking for driven professionals with sound business acumen, strong technical aptitude, and natural sales instincts to join our fast-growing sales organization.
Responsibilities:
- Grow Cresta's customer list through personalized emails, calls, and creative social media outreach
- Write effective and compelling messaging to engage targeted accounts
- Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth
- Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta
- Partner with account executives to help generate meetings and sales pipeline
- Create and prioritize target account and contact lists
- Conduct high-level conversations with executives in prospect accounts
- Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated
- Assist with drafting sales pitches, presentations, reference material, and other documents as required
Qualifications We Value:
- Bachelor's degree in Business, Marketing, Communications, or related field
- 6+ months prior sales experience (within a Software/High Tech company preferred)
- Ability to work in a time-sensitive and high-volume environment
- Highly competitive personality
- A positive attitude: you're a team player, resilient in the face of challenges, and not afraid to hear "no thank you!"
- Self-starter always looking for ways to do your job better — when you see an opportunity, you jump on it
- Strong organizational skills with ability to effectively prioritize
- Articulate with strong business acumen
- Clear, concise, and compelling storyteller across written, verbal, and visual formats
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time
Compensation at Cresta:
Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected].
Frequently Asked Questions
Is this SDR role fully remote or office-based?
What is the salary for this SDR position at Cresta?
How much prior sales experience is required?
What are the growth opportunities from this SDR role?
Does Cresta offer equity to SDRs?
