SDR to Account Executive Career Path - Proptech SaaS in Columbus

Funnel Leasing Inc. is hiring for a Sales Development Representative (SDR). In this role, you'll drive Funnel's new account acquisition engine by hunting for property management companies (50–200+ units) ripe for change, building multi-threaded relationships across operations, property management, and marketing leaders, and booking qualified discovery meetings with decision-makers. You'll own your territory, develop deep expertise in the multifamily buyer, work in close partnership with Account Executives closing your deals, and have a clear path to move into a closing role as you grow. This role reports to the Vice President of Sales.

This is a non-exempt role with an hourly range of $28.85–$33.66/hour ($60,000–$70,000 annualized base). This role is also eligible for on-target earnings (OTE).

Why Funnel?

We are a 'work from anywhere' in the U.S. SaaS company that centers our services on the renter experience. We develop amazing software that has revolutionized the #proptech industry. We also offer unlimited DTO, P.I.N.K. core values, and a team that puts the FUN in Funnel!

Who is Funnel Leasing?

Have you ever rented an apartment and wished the process could be better? At Funnel, we do too. We've created cloud-based marketing and leasing software that delivers the ultimate rental experience for everyone involved in the process. We're transforming the real estate industry through cutting-edge technology built, sold, and supported by the most passionate people you'll meet.

Roles and Responsibilities

• Build outbound campaigns via email, phone, and social to prospect into property management companies in your territory
• Identify and engage property managers, operations leaders, and marketing stakeholders — multi-threading is part of the motion
• Qualify opportunities using discovery frameworks; determine fit, urgency, and buying dynamics before booking meetings
• Book qualified meetings with property management executives and hand them to our Account Executive team
• Maintain rigorous Salesforce hygiene; keep your pipeline accurate, up-to-date, and predictable
• Partner with Account Executives to understand what makes a good meeting and refine your qualification bar over time
• Contribute to sales motion strategy; test new messaging, tactics, and territory approaches with the team
• Support special projects, ad-hoc prospecting initiatives, or account research as needed
• Create a culture of continuous improvement and learning
• Foster collaboration within the team and across the company
• Perform other duties as assigned and modified at manager's discretion
• Travel: <5%

Education, Work Experience, and Certifications

• Prior success in outbound prospecting, new account acquisition, or hunter-based sales (SDR, BDR, field sales, account management with hunting responsibility, or equivalent)
• Strong written and verbal communication; comfortable with cold outreach via email and phone
• Proficiency with CRM systems (Salesforce preferred) and sales engagement platforms
• Ability to manage a territory; track multiple prospects, manage cadences, and prioritize pipeline
• Coachable mindset; desire to learn, iterate, and improve your approach
• Resilience and tenacity; ability to accept rejection and stay focused on the next conversation
• Prior experience in multifamily, property management, or real estate technology (preferred)
• Familiarity with MEDDPICC or similar discovery frameworks (preferred)
• Experience prospecting into mid-market or enterprise accounts — multi-threaded, longer cycles (preferred)
• Comfort with AI tools for prospecting, personalization, or research (preferred)
• Track record of hitting or exceeding pipeline/revenue targets
• If located in the Greater Tampa Bay Area: ability to work in-office at our Tampa HQ most days (hybrid arrangement possible for the right candidate)

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Funnel, we are committed to building a proptech company that is as diverse as the multifamily industry we serve. If you are excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply anyway — you may just be the right candidate for this or other roles.

Equal Employment Opportunity

Funnel provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally-protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.

Americans with Disabilities Act

Employees must be able to perform all essential job functions, with or without reasonable accommodation.

The above statements reflect the general duties, responsibilities, and competencies considered necessary to perform the essential duties of the job and should not be considered a detailed description of all work requirements. Funnel may change specific job duties with or without prior notice based on the needs of the organization.

Benefits

Employees may be eligible for the following benefits:

• Health Insurance
• Dental and Vision Insurance
• Company-paid Life/AD&D Insurance
• Long-term Disability Insurance
• Short-term Disability Insurance
• Term Life Insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Retirement Plan — 2% company match
• Employee Assistance Program (EAP)

Additionally:

• Remote/Hybrid Opportunities
• Uncapped Discretionary Time Off
• Sick Leave
• 14 Paid Holidays
• One-time Remote Work Stipend
• Employee Recognition Program
• Employee-led Groups (ELGs)