Paid Media Manager – TikTok & Meta at Kyra in Columbus
Career & Market Insight
A High-Impact Role in a Fast-Growing Influencer Tech Space
Kyra sits at the intersection of influencer marketing and enterprise SaaS — a category seeing significant investment as brands shift budgets toward creator-led content. This is a green flag for career trajectory: the influencer marketing industry is projected to surpass $30B globally, and platform-side paid media expertise is increasingly rare and valuable.
Skills you'll develop and their market demand:
- TikTok Ads mastery — still an underserved skill; specialists command premium rates
- Large-budget paid media management ($500k+) — a credential that opens doors at agencies and in-house brand teams alike
- Cross-channel analytics and data-led optimization — transferable to virtually any digital marketing role
- Client-facing strategy and reporting — builds commercial acumen valued at senior levels
Work-life balance signals are positive: 25 days PTO, 3 wellness days, and 4 Kyra Days suggest a company that actively protects personal time. Remote-first culture typically correlates with higher autonomy and async-friendly practices.
Potential considerations: No salary range is disclosed, which can make benchmarking difficult — for a Paid Media Manager with 3+ years managing $500k+ budgets, US market rates typically range from $70,000–$110,000 annually depending on seniority and location. The requirement to manage both internal and external stakeholders at this level suggests the role carries strategic weight beyond pure execution, which is a positive signal for career growth.
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.
You'll be responsible for:
Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
Activating campaigns and analysing results to make optimisations and maximise performance
Using a "test and learn" approach to continually improve campaign performance against KPIs
Building and maintaining strong relationships across departments and with clients
Presenting findings to clients regularly and reporting on campaign performance
Making data-led recommendations to enhance performance
Staying up to date with channel updates and suggesting changes to campaigns where needed
What You'll Need to Thrive
Deep understanding of the paid social advertising landscape
3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
Proven track record of improving campaign performance through data analysis
Confidence managing paid media budgets of $500k+
High proficiency in Excel
Strong numeracy and analytical skills
Ownership mindset and high attention to detail on administrative tasks
Ability to make and justify decisions that drive client performance
Comfort working with clients and teams across multiple countries and time zones
Benefits
🌍 We're a remote-first team, giving you the flexibility to work from wherever you do your best work
🏖️ Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
📈 Growth: Annual Learning & Development budget to invest in your skills.
💰 Rewards: Annual bonus scheme to recognise great work
🩺 Healthcare coverage for US-based team members
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🤝 Support
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Frequently Asked Questions
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