Head of Sales at Secret - Build B2B From Scratch in Columbus
Career & Market Insight
This is a high-stakes, high-autonomy role best suited to someone who has closed B2B deals personally and is ready for their first or second step into a leadership title with real equity-like upside (even if no equity is mentioned).
Career development signals:
- You'll own the entire B2B revenue function — GTM strategy, pipeline, CS, and eventually hiring. This is genuinely rare scope at a startup, especially one that is already profitable.
- Skills developed: full-cycle enterprise/SMB sales, revenue operations, customer success leadership, and early-stage org design — all extremely marketable in SaaS.
- The "player-coach" framing means this won't feel like a pure management role for 12–18 months, which is great for those who want to stay sharp while leveling up.
Compensation benchmark: No salary is disclosed, which is a yellow flag. Comparable "Head of Sales" roles at bootstrapped European SaaS companies typically offer €70k–€120k OTE depending on base/variable split. Push to understand the commission structure early.
Culture signals: Bootstrapped and profitable is a strong green flag — no Series A pressure, no sudden pivots driven by investor mandates. Team size appears very small (founders + 1 BDR), so expect ambiguity and a need to self-direct entirely.
Red flags to probe: The absence of a defined ICP, playbook, or product fit confirmation suggests early-stage GTM risk. Ask in interviews: what does the current B2B revenue look like, and what is the target within 12 months?
Headquarters: France
URL: http://www.joinsecret.com
The Mission
Build and lead Secret's B2B business unit: sales and customer success. Create a repeatable revenue engine by selling it yourself first, then build the team that scales it.
What You'll Own
- Go-to-market — Pick the B2B segments with the highest revenue potential and drive execution.
- Sales — Discovery, demo, proposal, negotiation, close. You carry the number personally from day one.
- Activation & retention — Signature is the starting line. You lead Customer Success to grow partner activation and keep churn down.
- Team — Once repeatability is proven, define the org, hire and coach your first team members. Sales is currently led by the founders with the support of 1 BDR.
Success Looks Like
- B2B revenue growth, including affiliation revenue
- Low churn on B2B partners
- High partner activation rate
Who We're Looking For
- Player-coach — You want to sell personally now and build a team as you go.
- Hustler with structure — You create opportunities from zero, move fast, follow through and turn what works into a repeatable process.
- B2B closer — Strong discovery, value selling, negotiation and multi-stakeholder deals.
- Partnership mindset — You know that signing isn't enough; activation and downstream usage create more value.
- Data-driven mindset — CRM hygiene, pipeline reviews, experiments and honest forecasts.
- Leader — You can recruit, coach and set standards when the business is ready to scale.
- Fluent English — You sell internationally, in writing and on calls.
- Remote-native — Autonomous, proactive, clear in async communication, and flexible enough to run a week spanning US, European and more far-flung prospects.
Bonus points: Experience managing a CS team, non-English language you can sell in, SaaS, tech or no-code background.
This Is Probably Not for You If
- You manage sellers but no longer enjoy selling
- You've only ever prospected, never closed
- You need a strong brand and lots of support functions to perform
- You bring frameworks but little evidence of execution
- You chase logos and lose interest after signature
- You can't quantify your personal contribution
- You need a fully defined product, ICP and playbook before you act
Why Secret
- Profitable and bootstrapped — Real growth, no investor clock.
- Work where you want — We're fully remote, and have been from the start.
- Genuinely international — The team is spread across Brazil and France.
- Rare scope — You're not inheriting a machine, you're building the B2B business unit and leading it.
Hiring Process
- Call with founder
- Call with CMO
- Practical case study (half-day)
- Reference checks
- Offer
Interested? Tell us why you're a great fit.
To apply: https://weworkremotely.com/remote-jobs/secret-head-of-sales-and-customer-success
Frequently Asked Questions
Is this role truly remote with no location restrictions?
What timezone availability is expected in this role?
Will I be managing a team immediately or selling first?
Is there a disclosed salary or OTE for this position?
What does the hiring process look like and how long does it take?
