Senior Frontend Engineer – Ad Tech at Reddit in Columbus
Career & Market Insight
Career Growth & Market Positioning: Frontend ad tech at a platform the scale of Reddit (130M+ daily users) is a highly specialized and in-demand niche. Ad rendering performance, UGC-driven AI formats, and video ad systems are among the fastest-growing engineering disciplines in 2024–2025.
Compensation vs. Market: At $164K–$230K base plus RSUs, this is top-quartile compensation for a mid-to-senior frontend engineer in the US market. Comparable roles at similarly scaled companies typically range $150K–$210K base, so Reddit's ceiling is notably competitive.
Skills You'll Develop:
- AI-driven ad format engineering — a highly transferable, emerging skill
- TypeScript/React at massive scale (130M+ daily users)
- GenAI productivity tooling (Codex, Cursor) — increasingly required across the industry
- Cross-functional collaboration in a remote-first, fully distributed team
Green Flags: The role spans multiple career levels (suggesting room to grow into), is fully remote, and sits on a team with a clear, ambitious roadmap (video ads leadership). Reddit is a publicly traded company with established engineering culture.
Potential Red Flags: Ad tech can be a niche that limits career portability if too specialized. The posting mentions AI-recorded interviews — a minor but notable data privacy consideration. No mention of learning/development budgets or conference attendance.
Work-Life Balance: Fully remote with generous PTO and parental leave are strong WLB signals, typical of Reddit's post-IPO culture.
Headquarters: Remote - United States
Reddit is a community of communities. It's built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet's largest sources of information. For more information, visit www.redditinc.com.
Team Description
The Brand Ad Formats team drives the development of ad formats that help advertisers maximize reach and brand impact. They focus on high-visibility, awareness-driven solutions that create memorable experiences for Reddit users. By delivering guaranteed placements and engaging ad interactions, they support major brand initiatives and help advertisers achieve measurable outcomes. The team is building fully customizable interactive formats and AI-driven ads that incorporate User-Generated Content (UGC). Moving forward, we will be doubling down on Video Ads, with the goal of turning Reddit into an industry leader and a 'must buy' for advertisers to promote video content.
Role Description
The Brand Ad Formats team is seeking a skilled Frontend engineer with a product-focused mindset to join the team.
Responsibilities:
- Build ad experiences and create patterns for Reddit's web app that enhance our ads' performance and functionality.
- Collaborate across product, design, and engineering teams to innovate and implement sophisticated solutions for complex challenges.
- Engage in the full development cycle: design, develop, QA, experiment, analyze, and deploy.
Required Qualifications:
- 3+ years of experience in Web Engineering
- Proficient in TypeScript and JavaScript
- A willingness to tackle the challenges of creating data-intensive, highly responsive, and fault-tolerant apps
- Experience with automated testing best practices, code quality / design patterns, observability, etc.
- Skilled at performing insightful code reviews, and receiving feedback themselves
- Experience leveraging GenAI tools to increase software engineering productivity
- Excellent communication skills: able to collaborate with teams in a fully remote environment, and discuss complex topics with technical and non-technical audiences
Preferred Qualifications:
- Experience working on ad tech
- Experience working on consumer-facing sites (high production value at scale)
Technologies Used on the Team:
- Languages: TypeScript, HTML, CSS, Go
- Frameworks: React, Thrift, gRPC
- Tools: Kubernetes, Docker, Codex, Cursor
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below.
The base salary range for this position is: $164,200 — $229,900 USD
In select roles and locations, the interviews will be recorded, transcribed, and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
To apply: https://weworkremotely.com/remote-jobs/reddit-frontend-engineer-ads
Frequently Asked Questions
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