Principal PM at Ethos Life - $228K Insurtech Career in Columbus
Career & Market Insight
Senior-Level Role with Significant Ownership: This Staff/Principal PM position sits at the top of the individual contributor track — a title typically reserved for PMs with 8–15+ years of experience driving large-scale consumer products. The autonomy described ("product-first company," high ownership) signals a relatively flat, startup-style operating model even at growth stage.
Compensation vs. Market: The $129K–$228K base range is competitive but wide. At the low end, it aligns with a Senior PM in a mid-cost US market; at the high end, it reflects Staff/Principal PM rates in San Francisco. Note that bonus and equity are excluded from this range — total compensation could be substantially higher at a Series D+ insurtech company.
Skills You'll Build:
- Consumer funnel optimization and conversion rate experimentation — highly transferable to any B2C tech company.
- Insurtech domain expertise — a niche but growing sector with few experienced PMs.
- Go-to-market for financial products (IUL, Whole Life) — valuable in fintech/insurtech.
- Data analytics with SQL and Amplitude — in-demand, foundational PM skills.
Green Flags: Clear mission, product-led culture, millions of users = real impact at scale. Flags to Watch: The SF stakeholder note and "remote candidates may be considered" language suggests remote is not the default — clarify expectations before accepting. The very wide salary band also warrants negotiation research based on your target location.
Headquarters: Remote US
About Ethos
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the Role
We're looking for a seasoned product manager to join our Consumer Product team. This team is responsible for building a delightful digital consumer experience, from onboarding users to helping them identify their families' needs to purchasing the right insurance products to protect their families.
The ideal candidate will combine first-principles thinking, understanding of consumer needs, and creativity to envision delightful customer experiences. They'll drive experimentation and strong execution to deliver results. We're looking for an entrepreneurial product leader who is passionate about advocating on behalf of users and driving business growth, demonstrates a high degree of ownership, and is looking to join a team with a clear mission and purpose.
Duties & Responsibilities:
- Build experiences that touch millions of online insurance shoppers. This is a very customer-focused role with the opportunity to deliver measurable and visible impact.
- Own the user experience, from the top of the funnel through to the bottom. Use consumer insights and data to drive improvements to the user experience and conversion rates.
- Educate consumers on the need for Life Insurance and help them purchase the right type and level of coverage to protect their families.
- Improve conversion rates by removing unnecessary friction and motivating users to complete the application.
- Take new insurance products (e.g. Indexed Universal Life, Whole Life) to market.
- Build a great end-to-end experience anchored on accessibility, delight, and simplicity.
- Operate with ownership and have a high degree of autonomy. Ethos is a product-first company, where Product Managers operate with autonomy and ownership.
Skills & Qualifications:
- 10+ years of total experience in the technology industry.
- 5+ years of experience as a product manager in a high-growth technology company, building products that touch millions of consumers.
- Ability to generate, test, and refine hypotheses using a blend of data, user insights, and market trends, ensuring product decisions are both innovative and impactful.
- Ability to seamlessly transform ideas into actionable plans and user-resonant designs, utilizing rapid prototyping and feedback-driven iterations for continuous improvement.
- Strong analytical orientation: a focus on data-driven decision making and the ability to measure success. Experience performing basic self-serve analytics using SQL and Amplitude while leveraging product analytics for complex analysis is a plus.
- Ability to work cross-functionally with other team members, and key Engineering and Design stakeholders to build delightful product experiences.
- Drive to set and chase ambitious goals, prioritize what really matters, overcome inevitable obstacles, and execute effectively.
- Track record of solving hard customer problems and driving business growth.
- Major stakeholders are based in our San Francisco office; remote candidates may be considered.
#LI-Remote #LI-JA1
The US national base salary range for this full-time position is $129,000 – $228,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/
Don't meet every single requirement? If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com. We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.
To apply: https://weworkremotely.com/remote-jobs/ethos-life-staff-principal-product-manager
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