Senior Growth PM at YipitData | PLG & SaaS Career in Columbus
Career & Market Insight
Compensation Context: A flat $170,000 base with a 10% performance bonus (up to $187,000 total) is competitive for a senior Growth PM in the B2B SaaS/data space, though it sits at the lower end of top-tier NYC market rates (typically $180K–$230K for comparable roles). For remote workers outside major metros, this is strong compensation.
Career Growth Signals: This is a high-ownership role building a growth function from the ground up for a unicorn-stage company ($1B+ valuation). That kind of greenfield scope—owning SEO/AEO, PLG funnels, pricing experiments, and lifecycle comms simultaneously—is rare and accelerates career development significantly.
Skills You'll Build:
- Product-led growth (PLG) strategy—one of the most in-demand PM specializations in 2024–2025
- AI-era SEO/AEO optimization, a rapidly evolving and highly marketable skill
- B2B SaaS funnel analytics, experimentation design, and conversion optimization
- Cross-functional leadership across engineering, design, marketing, and sales
Company Stage & Culture: YipitData is post-Series growth (Carlyle-backed, $475M raised) but still carries a startup culture with merit-based advancement. This is a green flag for PMs who want real impact without the bureaucracy of enterprise, but with the stability of a scaled business.
Watch Out For: The "not a place for coasting" framing and emphasis on velocity can signal a high-pressure environment. "Flexible vacation" without explicit minimums can sometimes mean less time off in practice. Clarify PTO norms in the interview process.
About Us:
YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments.
Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers—ranging from the world's top investment funds to Fortune 500 companies—depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence.
We operate globally with offices in the US, APAC, and India. Our award-winning, people-centric culture—recognized by Inc. as a Best Workplace for three consecutive years—emphasizes transparency, ownership, and continuous mastery.
What It's Like to Work at YipitData:
YipitData isn't a place for coasting—it's a launchpad for ambitious, impact-driven professionals. From day one, you'll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers.
Why Top Talent Chooses YipitData:
- Ownership That Matters: You'll lead high-impact projects with real business outcomes
- Rapid Growth: We compress years of learning into months
- Merit Over Titles: Trust and responsibility are earned through execution, not tenure
- Velocity with Purpose: We move fast, support each other, and aim high—always with purpose and intention
If your ambition is matched by your work ethic—and you're hungry for a place where growth, impact, and ownership are the norm—YipitData might be the opportunity you've been waiting for.
Growth Product Manager
About This Role
We're hiring a Growth Product Manager to build a product-led growth motion for YipitAgent, our company's latest flagship product.
You'll own the customer journey from first impression through paid conversion: how prospects discover YipitAgent, understand its value, start a trial, become deeply engaged, and convert into paying customers. Your work may span our SEO/AEO strategy, trial UX, in-product engagement, lifecycle communications, and pricing/packaging. You'll collaborate closely with core product, design, engineering, data, marketing, and customer-facing teams.
What Success Looks Like
- Organic inbounds become our primary channel for new customer acquisition.
- More visitors start trials and reach meaningful value quickly.
- Trialists engage deeply and consistently throughout their trials.
- More trialists convert into paying customers.
- Measurable increases in active users per account.
Key Responsibilities
- Optimize our SEO/AEO by leveraging our proprietary data and the latest technologies & tactics.
- Own and improve the growth funnel from acquisition through trial activation, engagement, conversion, and re-engagement.
- Define and measure clear goals and success metrics for each stage of the customer journey.
- Discover 'aha' moments through interviews, behavioral data, funnel analysis, and experimentation, and incorporate those moments into the UX appropriately.
- Design and optimize trial onboarding, in-product education, activation moments, and upgrade experiences.
- Develop engagement and re-engagement tactics, including proactive and personalized lifecycle touchpoints.
- Incorporate growth tactics into the core product experience so engagement reinforces itself and spreads to other users.
- Explore and test pricing, packaging, and trial structures that improve conversion while preserving customer trust.
- Partner with designers and engineers to prototype, launch, measure, and iterate on new experiences.
- Build a disciplined experimentation practice that balances rapid learning with a coherent customer experience.
- Communicate insights, priorities, results, and tradeoffs clearly across the company.
Qualifications & Skills
- 5+ years of growth product management, product marketing, or similarly relevant experience.
- A track record of improving acquisition, activation, engagement, retention, or conversion.
- Strong product and UX judgment, with the ability to turn ambiguous problems into intuitive experiences.
- Highly analytical and comfortable working with funnel metrics, cohorts, experiments, and behavioral data.
- Strong customer discovery skills and the ability to combine qualitative insight with quantitative evidence.
- Experience with product-led growth, self-serve trials, or B2B SaaS products.
- Familiarity with SEO/AEO, lifecycle communications, and pricing or packaging experimentation.
- Comfortable moving between strategy and execution—from defining the growth model to reviewing a trial screen or drafting an email.
- Excellent collaborator and communicator across design, engineering, data, marketing, sales, and customer-facing teams.
This is a remote-friendly opportunity that can sit in NYC (where our headquarters is located), one of our office hubs, or anywhere else in the US. However, depending upon where the remote work is performed, income could be subject to New York State tax withholding.
Our compensation package includes comprehensive benefits, perks, and a competitive salary:
- We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
- Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust.
Base Salary + Performance-Based Bonus: The annual base salary range for this position is anticipated to be $170,000, with eligibility for an annual performance-based bonus of up to 10%. Final compensation may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, abilities, and internal team benchmarks.
Frequently Asked Questions
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