Director Industry Practice Lead L&D at Panopto in Columbus

Company Overview:

At Panopto, we are the most customer-centric learning technology company in the world. As the leader in visual and audio-based learning, we empower organizations to share knowledge effortlessly in a capture and post-capture world. We don't just build software; we obsess over our users' goals to deliver solutions that truly matter. Our mission is simple: to attract the brightest talent, people like you, to Elevate the Craft and do the most impactful work of your career.

Position Summary

As Director, Industry Practice Lead – Corporate Enterprise, you will serve as Panopto's trusted domain authority and top-of-funnel growth engine across the enterprise market. Operating as a senior individual contributor reporting directly to the Chief Revenue Officer (CRO), you will bridge corporate talent strategy, workforce enablement, and product capability. You will serve as a sought-after expert in L&D and corporate learning, building peer-level trust with Chief Learning Officers, Heads of Talent, and enterprise IT leaders to open new pipeline and articulate how video-based knowledge management transforms workforce productivity.

You'll also have opportunities to contribute to other initiatives that directly advance our core values and support you in elevating your craft.

How You'll Contribute

• Top-of-Funnel Pipeline Creation & Industry Authority: Represent Panopto as a leading voice at major industry conferences (e.g., ATD, DevLearn, HR Tech), executive roundtables, and panel discussions. Activate your executive network to generate trusted top-of-funnel prospects, raise brand awareness, and open new enterprise pipeline.

• Strategic Subject Matter Expertise in Deals: Partner with Account Executives on high-profile pre-sales opportunities as an industry peer and product expert. Seamlessly discuss corporate learning trends, business objectives, and Jobs-To-Be-Done (JTBD) to build buyer confidence without carrying direct deal-closing responsibility.

• Customer Value & Adoption Advisory: Conduct strategic account engagements with existing enterprise customers to evaluate current usage patterns, understand business goals, and prescribe tailored solution strategies that improve adoption, increase platform value, and identify natural expansion opportunities.

• Domain Frameworks & Product Voice: Develop practitioner-focused domain playbooks, usage frameworks, and industry point-of-view content that elevate field conversations. Synthesize field signals on corporate learning challenges, compliance needs, and AI workflows to advise internal Product and Product Marketing teams.

What Success Looks Like

• Within 3 Months: Complete a baseline assessment of corporate enterprise buyer priorities, establish an engagement cadence with Sales and Product Marketing, and participate in select high-profile pre-sales strategy discussions.

• Within 6 Months: Publish initial industry point-of-view content, lead executive engagements at key industry events to build top-of-funnel pipeline, and deliver solution adoption recommendations for top enterprise accounts.

• Within 1 Year: Drive measurable growth in influenced pipeline, brand presence, and account expansion across Fortune 500 accounts, establishing Panopto as the premier partner for corporate video learning.

• Your Legacy: Build a scalable, repeatable vertical practice model that elevates Panopto's market authority and defines domain-led growth.

Values in Action

• Customer First, Always: You proactively surface friction points in the customer experience before they are escalated — and propose solutions, not just reports.

• Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people.

• Elevate the Craft: You hold the bar high on your own work and invest in developing those around you. You treat every project as an opportunity to learn something new.

• Act with Ownership: You define success by outcomes, not activity. You flag problems early and bring a proposed path forward, not just the problem.

• Clarity Over Complexity: You default to the simpler solution. Your written communication — internal or external — is direct, specific, and free of filler.

How We Thrive

At Panopto, we believe in simple elegance in everything we do. We do not just talk about accountability; we live it. You will be joining a collaborative team of seasoned Account Executives and Revenue leaders who are deeply embedded in the enterprise sector.

As Director, Industry Practice Lead, you will be the bridge between technical capability and business transformation. You will partner directly with our Account Executives to inspire leaders, demonstrate the value of our platform, and bring our AI-driven video knowledge vision to life. This is an opportunity to serve as a trusted advisor to key buyers, shape our go-to-market strategy, and serve as the voice of the customer back to our Product and Engineering teams.

The Foundation for Success

• Education: Bachelor's degree in Business, Human Resources, Instructional Design, Organizational Development, or a related field (or equivalent practical experience).

• Experience: 8+ years of total experience combining corporate domain leadership (e.g., L&D, Enablement, Talent Development) with 3+ years of commercial GTM experience (e.g., Solutions Consulting, Practice Strategy, Value Engineering) in enterprise SaaS.

• Technical & Product Proficiency: Strong understanding of enterprise learning technology stacks (LMS, LXP, HRIS), video infrastructure, and integration concepts (SSO, API workflows). Ability to demonstrate platform capabilities through an industry and user-outcome lens.

• Communication & Influence: Proven track record as a conference speaker, executive communicator, or published writer skilled at engaging C-suite executives, HR leaders, and IT buyers.

• Domain Knowledge: Comprehensive understanding of corporate learning metrics, workforce upskilling frameworks, knowledge management challenges, and enterprise procurement dynamics.

• Travel Commitment: Willingness to travel 25%–40% for customer engagements, industry conferences, and key field events.

What Sets You Apart

• Master's degree or professional certifications (e.g., CPTD, CPTM).

• Active advisory or leadership roles in major HR and L&D communities (e.g., ATD, Brandon Hall, Bersin, HR Tech).

• Direct experience leading enterprise learning transformations or adopting AI-driven learning tools at scale.

Join Us

Join Panopto and play a pivotal role in transforming how enterprise organizations capture, share, and scale workforce knowledge. If you are a seasoned L&D and technology leader ready to drive executive engagement and accelerate growth across Fortune 500 accounts, we encourage you to apply.

Total Rewards

The salary range for this position is $160,000 – $200,000 USD per year. This position is also eligible for a bonus as part of the compensation package.

Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge, skills, experience, and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work.

At Panopto, our commitment to pay equity and transparency is unwavering. We do not engage in salary negotiations beyond the established range to maintain fairness and prevent potential pay disparities among team members based on negotiation strategies.

Beyond the Requirements: At this point, we hope you're feeling excited about the job description you're reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways — not just candidates who check all the boxes.

Recruiting Tips: From crafting an impressive resume to presenting your best self during our interviews, we're dedicated to ensuring you feel well-prepared and self-assured. Discover some valuable Recruiting Tips from our team.

The standard interview process involves several steps: Application Review → Recruiter Call → Video Interview & Assessment → Hiring Manager Call → Interview Loop → Debrief → Offer.

Our People and Culture

Panopto's commitment to fostering a fair, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives, and make a meaningful impact both individually and collectively. This inclusive environment encourages creativity, the free exchange of ideas, and harnesses the power of varied viewpoints.

Our Purpose

We believe that video can have a transformative effect on learning. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,600 companies and universities worldwide with over 11 million end users. Today, Panopto's knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney.

Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected criteria.

Remote, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely.

Remote, International: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Employees in this position are eligible to work remotely, though they may make regular trips to a local international office from time to time, where applicable.

Use of Artificial Intelligence (AI)

Panopto may utilize AI tools to enhance the efficiency, objectivity, and quality of the recruitment process across four areas: content creation, resume parsing, interview & assessment insights, and data organization. All final hiring decisions are made by human reviewers. AI tools undergo regular independent audits to detect and mitigate bias.

Candidates are permitted to use AI for preparation (mock interviews, research, career guidance tools) but are prohibited from using real-time AI assistance or submitting AI-generated work samples as their own during the hiring process. Panopto has a zero-tolerance policy toward misrepresentation of job-related skills.

By submitting your application and participating in the recruitment process, you acknowledge and consent to Panopto's use of AI as described above.

Panopto is dedicated to a fair and equitable hiring process for all candidates.