Creative Producer – Performance Marketing & Video Ads in Columbus
Career & Market Insight
This role sits at a high-growth intersection of performance marketing, creative strategy, and data analytics — a skill set that is increasingly in demand as brands scale paid social budgets. The "create → test → learn → scale" methodology you'll operate within is a transferable framework used across top DTC and performance marketing agencies.
Skills you'll develop:
- Performance creative strategy (Meta, TikTok, YouTube) — one of the hottest skills in digital marketing right now.
- AI-assisted content production (Midjourney, Claude) — future-proofing your toolkit.
- UGC and influencer management at scale.
- Data literacy: CTR, CPA, hook rate analysis — bridging creative and performance.
Compensation signals: No salary is listed, which is a mild yellow flag for transparency. For a Creative Producer with 3+ years in performance marketing, market rates in Western Europe range from €45,000–€75,000 annually; Eastern European markets lean €25,000–€45,000. Candidates should negotiate clearly before accepting.
Culture green flags:
- Truly remote-first with coworking reimbursement — signals mature remote culture, not just "remote-tolerant."
- Unlimited sick days and psychological support coverage suggest genuine employee-wellbeing investment.
- Emphasis on experimentation and hypothesis-driven work appeals to analytically minded creatives.
Watch for: The role spans project management, creative, analytics, and production simultaneously — scope can expand quickly. Clarify team size and support structures during interviews.
CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation.
Our teams collaborate across marketing, IT, analytics, and media buying to build, test, and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement, Health, Legal, and Insurance.
We're looking for a Creative Producer who thinks like a researcher — someone who senses trends, understands storytelling, and knows how to turn marketing insights into videos that actually sell.
Your role is not only production, but to lead creative evolution — generating ideas, refining proven creative approaches, finding new styles, testing them, and scaling what works. You'll work at the intersection of project management, creative, analytics, and production. You'll also shape and pitch creative concepts that challenge existing ad formats and explore new storytelling angles.
Responsibilities:
- Monitor and document emerging video trends across Meta, TikTok, YouTube, and other platforms.
- Market and content development research.
- Research new video styles, not just iterate on existing ones.
- Translate insights into creative hypotheses.
- Project management, supporting various teams from idea to delivery.
- Ensure each concept accurately reflects the client's value proposition and target audience.
- Coordinate creators, influencers, and bloggers.
- Develop and manage test plans with media buyers to validate creative hypotheses.
- Review performance data (CTR, hook rate, watch time, CPA).
- Maintain a consistent "create → test → learn → scale" workflow for ongoing creative optimization.
- Communicate effectively between marketing, creation, and testing departments.
AI & Experimentation Mindset:
You know how to experiment with AI tools — from generating references in Midjourney to using Claude to organize your workspace. We don't expect you to know every tool, but we value a "prompt-first" mindset — when you create faster than you search.
Essential Requirements:
- 3+ years of experience in marketing — ideally within paid social or performance marketing.
- Solid understanding of short-form video formats and what drives performance on Meta, TikTok, and YouTube.
- Comfortable collaborating with creators and bloggers: sourcing, briefing, and overseeing remote shoots.
- Confident in interpreting marketing performance data.
- Exceptional communication and organization skills — able to keep projects on track, people aligned, and expectations clear.
- Strong attention to detail, accountability, and the ability to prioritize multiple projects effectively.
- Fluent English — both spoken and written.
Nice to Have:
- Experience in media buying or working closely with media buyers.
- Familiarity with AI tools for generating or enhancing creative assets.
- Video production or video marketing background.
- Experience using UGC or influencer platforms to source and manage creators.
- Understanding of A/B testing and how creative experiments are structured and analyzed.
Why Join CapsLock?
Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth:
- Remote Work: We are a truly remote-first company. You choose where you feel most productive and comfortable.
- Paid Time Off: Work-life balance matters to us — take time off for rest, personal time, or simply doing what makes you happy.
- Ongoing Learning: We support continuous learning with workshops, online courses, conferences, and certifications.
- Home Office: We cover equipment and furniture expenses so you can set up your perfect workspace.
- Physical Well-Being: From gym memberships and yoga classes to home workout equipment or a bicycle — stay active your way.
- Unlimited Sick Days: Your health matters. Take the time you need to rest and recover.
- Medical Coverage: Reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
- Co-Working Space: We'll cover the full cost of a co-working space if you crave a change of scenery.
- Fun Stuff: Gaming nights, fitness challenges, and annual retreats at world-class resorts.
Frequently Asked Questions
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