User Acquisition Manager - Meta & Snapchat Growth Role in Columbus
Career & Market Insight
Role level and market positioning: This is a mid-level User Acquisition Manager role (2+ years required), focused on paid social — specifically Meta and Snapchat. Market rates for this profile range from $45,000–$75,000/year in Eastern Europe and $60,000–$90,000 in Western markets. Ruby Labs does not disclose salary, which is a yellow flag worth clarifying during the recruiter screen.
Skills you'll develop:
- Deep hands-on expertise in Meta Ads Manager and Snapchat Ads — two of the most in-demand paid social platforms
- Performance marketing analytics: eCPA, ROAS, CPM optimization at scale
- Creative testing frameworks and scaling logic — a highly transferable, increasingly strategic skill set
- Cross-functional collaboration with Creative teams, building stakeholder communication skills
Culture signals: The "Life at Ruby Labs" section uses high-intensity language ("move fast," "thrive under pressure," "give their best every single day") — a classic high-performance startup signal. This suits ambitious self-starters but may not suit those seeking slow-paced environments. The independent contractor structure means no employee benefits like healthcare or retirement contributions — factor this into compensation negotiations.
Green flags: Fully remote, unlimited PTO, equipment provided, fast growth potential. Yellow flags: No disclosed salary, contractor-only (no employment protections), high-pressure culture language. Overall a solid platform for building a strong paid social portfolio in a consumer product company.
About Us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the Role
We are looking for a User Acquisition Manager who will participate in daily growth marketing activities and operations on Meta & Snapchat. The ideal candidate is self-motivated, self-driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability.
You are expected to work directly inside ad accounts every day across various funnels — launching and optimizing campaigns based on strategy and planning, performing performance analysis, and applying relevant changes that will facilitate metric improvements.
Results, efficiency, and ROI are the primary measures of success. If you are excited about managing budgets, regions, and driving measurable growth, this role is for you.
Key Responsibilities
Execute and optimize sales campaigns across Meta & Snapchat, covering multiple funnels, including worldwide and standalone segments
Keep on track of adapting relevant creative sets to the campaigns; optimize ad sets with bids, budgets, and applicable ad combinations
Take full control and ownership of testing creatives generated for Snapchat and adapt from Meta; analyze ad performance, deliver reporting, and identify key trends and insights
Deeply analyze testing creative tendencies, identify winners, and locate them individually in new and existing campaigns for optimization
Analyze cohort performance; create dedicated campaigns for genders, age segments, and interest-based audiences
Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids
Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching
Develop custom and lookalike audience campaigns; create campaigns based on interests
Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring
Qualifications
2+ years of hands-on experience in User Acquisition / Performance Marketing, with a proven track record of managing and scaling paid acquisition campaigns
Understanding of key performance metrics, including eCPA, ROAS, CPM
Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
Performance-focused — keen on meeting target CPA and ROI goals to scale performance efficiently
Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
Ability to quickly identify, react to, and resolve performance issues within short timeframes
Self-motivated and proactive, with strong adaptability to fast changes, fast problem-solving skills, and a quick learning ability
Excellent communication skills with the ability to effectively collaborate across cross-functional teams
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ±4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
Technical Interview (45 minutes)
Final Interview (30 minutes)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We're not here to play small — we're here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you're hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more — more responsibility, more growth, and more success.
Frequently Asked Questions
Does Ruby Labs require candidates to be in a specific country for this role?
Is this role a full-time employment position or a contractor arrangement?
What platforms will I manage campaigns on in this role?
What does the interview process look like at Ruby Labs?
Is there flexibility in working hours, or are set hours required?
