Senior Content Marketing Manager - B2B SaaS Career Growth in Columbus
Career & Market Insight
A High-Impact, High-Ownership Role at a Funded Startup
This is a senior individual-contributor role with broad ownership — SEO/AEO/GEO strategy, executive thought leadership, pipeline attribution, and AI workflow development. It's well-suited for a marketer who wants to operate as a strategic owner rather than executing within a large team.
Compensation vs. Market Benchmarks
The $145,000–$165,000 range is competitive to slightly above median for a Senior Content Marketing Manager at a B2B SaaS startup in the US (industry benchmarks typically range $120,000–$160,000 for this level). The equity component adds meaningful upside given Gremlin's VC backing (Index Ventures, Amplify, Redpoint).
Skills You'll Build
- AI-native content marketing (AEO/GEO) — one of the fastest-growing and most in-demand skill sets in 2024–2025
- Executive thought leadership ghostwriting — transferable to agency, consulting, or CMO roles
- Pipeline attribution and revenue-tied content — highly valued in B2B marketing leadership tracks
- Vendor and agency management — useful for future Marketing Director or VP roles
Green Flags
- Explicit encouragement to apply even if you don't meet every criterion — suggests an open, growth-oriented culture
- "Fail-forward" language and emphasis on experimentation signal psychological safety
- Reporting to VP of Marketing means direct access to strategic decision-making
Watch For: As a scaling startup, scope can expand quickly. Ensure clarity on team growth plans and whether this role is expected to hire and manage others over time.
Today's complex, fast-paced systems have become a minefield of reliability risks—any of which could cause an outage that costs millions and destroys customer confidence. That's why high-availability teams use Gremlin to find and fix reliability risks before they become incidents.
Gremlin Reliability Platform helps software teams proactively monitor and test their systems for common reliability risks, build and enforce reliability standards, and automate their reliability practices organization-wide. As the industry leader in Chaos Engineering and reliability testing, we work with hundreds of the world's largest organizations where high availability is non-negotiable.
About the Role
We're looking for an experienced and dynamic Content Marketer to help drive our growth marketing strategy and execution for Gremlin. Reporting into the VP of Marketing, you'll be responsible for both advising on Gremlin's content marketing strategy and owning launch, experimentation, and improvement of Gremlin's content across owned, earned, and paid digital channels.
As Gremlin's Senior Content Marketing Manager, you'll have the opportunity to…
- Own Gremlin's SEO, AEO, and GEO strategy so we're found and cited in Google, AI Overviews, ChatGPT, Claude, and Perplexity when engineers research reliability
- Build and run an executive thought leadership program for our CEO and leadership team, including ghostwritten LinkedIn posts, bylines, and talk abstracts
- Produce short- and long-form content for engineering leadership audiences: blogs, multi-format case studies, original research, and short-form video for social and sales
- Tie content to pipeline: report on leads, pipeline, and revenue influenced, plus AI visibility (citations and share of voice on priority prompts), and shift effort toward what works
- Manage content, design, and SEO/AEO agency partners, and decide what stays with vendors, what comes in-house, and what moves to AI-assisted workflows
- Build and document repeatable AI content workflows for research, drafting, repurposing, and optimization, while owning technical accuracy and brand voice
- Continually research, recommend, and evaluate new content strategies
You'll bring…
- A strong understanding and passion for all things marketing
- A deep understanding of the B2B technology buyer and their journey
- A focus on business outcomes like pipeline and revenue influenced, not vanity metrics
- Daily, hands-on use of AI tools that drive outcomes and keep quality high
- Working knowledge of AEO/GEO and how AI search is changing content strategy
- Excellent communication and collaboration skills
- A willingness to fail-forward, learn, and grow
- 5+ years of B2B SaaS content marketing, ideally at a scaling SaaS startup
You've seen success with…
- Translating technical content into compelling copy and calls-to-action
- Producing and editing written, video, and visual content, including short-form video for LinkedIn and YouTube
- Owning and running content calendars
- Driving content engagement through owned, earned, and paid channels
- Growing executives' LinkedIn audiences, with numbers to show for it (follower growth, impressions, inbound podcast or speaking requests)
- Improving brand visibility in AI answer engines and tracking it
- Google Analytics, Search Console, and Tag Manager, plus an SEO/AEO platform such as Ahrefs or Semrush
*If you don't think you meet all of the criteria above but are still interested in the job, please apply. Nobody checks every box—we're looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.*
Compensation
We expect the salary range for this role to be $145,000–$165,000. We recognize that salary varies from person to person depending on level of experience and we welcome direct conversations about it. The final offer will vary based on assessment of a candidate's skills and ability and our budget and market data.
Gremlin offers competitive total compensation packages including 401k Matching, Equity, and other benefits such as flexible time off and paid company holidays.
About Gremlin
Gremlin is a team of industry veterans and people eager to learn from one another. We set the standard for reliability and equip leading organizations with the mindset and expertise needed to drive reliability improvements that move the world forward. We're backed by top-tier investors Index Ventures, Amplify Partners, and Redpoint Ventures. Our customers love us, and we're thrilled to be a partner in their success.
What Do We Care About
- We Care about our People
People are our critical differentiators. The company strives to treat our people with respect, empathy, and dignity. We expect that our people will treat each other similarly. All are welcome at Gremlin. We know our differences make us stronger and that our best ideas and contributions can come from anyone at any level. - We Care about Collaboration
Gremlin is strongest when we come together as one team with shared goals. Be the glue, not the glitter. As a remote company, teamwork and collaboration won't happen by accident. We approach every challenge as a shared challenge, rely on each other for diverse perspectives, and celebrate our wins as a team. - We Care about Results
Be high productivity, low drama. Results matter. Everyone owns the outcomes of their actions and takes action when needed. We reward speed over perfection and empower each other to iterate and experiment.
You are welcome at Gremlin for who you are. The more voices and ideas we have represented in our business, the more we will all flourish, contribute, and build a more reliable internet. However you identify and whatever background you bring with you, please apply if this sounds like a role that would make you excited to come into work every day.
Visit our website to learn more: https://www.gremlin.com/press/about/?ref=nav
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