SEO Specialist Role - AI SEO & Healthcare Niche in Columbus
Career & Market Insight
This role sits at the intersection of technical SEO, local search, and emerging AI-driven search optimization — a combination that is increasingly rare and highly valued in the market. Here is what professionals should weigh when evaluating this opportunity.
Compensation: No salary is listed. Market rates for a mid-to-senior SEO Specialist in the US typically range from $65,000–$95,000 annually for in-house roles; remote roles skew slightly lower ($55,000–$80,000). Negotiate based on your local SEO and healthcare SEO niche experience.
Skills You Will Build:
- AI SEO and Generative Engine Optimization (GEO) — one of the fastest-growing niches in digital marketing
- Healthcare/regulated industry SEO — a premium specialization with higher barriers to entry
- Webflow CMS management — a skill in demand as Webflow adoption grows among SMBs and startups
- Multi-location local SEO at scale — transferable to franchise, healthcare, and retail sectors
Culture & Stage Signals: Double Care ABA describes itself as a "growing" company, suggesting a startup or early-growth stage. You would likely be the primary (possibly sole) SEO owner, offering high autonomy but requiring self-direction. Expect lean resources and broad ownership.
Green Flags: Results-driven culture, exposure to AI SEO early in its adoption curve, and niche healthcare domain expertise. Watch for: Undefined scope, no stated salary, and no mention of team size or dedicated content/dev support — scope creep is a real risk in solo SEO roles at growing companies.
This is a remote position.
About Us
Double Care ABA is a growing Applied Behavior Analysis (ABA) company providing high-quality therapy services for children with autism across Virginia. Our mission is to make quality behavioral therapy accessible to families while delivering exceptional care.
We are seeking an experienced SEO Specialist to improve our online visibility, increase qualified website traffic, and generate more client inquiries and enrollment throughout Virginia. We want someone who can deliver measurable results, not just reports. The ideal candidate should be data-driven, proactive, and capable of developing a long-term SEO strategy that directly contributes to increased client intake.
Position Summary
The SEO Specialist will be responsible for developing and executing a comprehensive SEO strategy that drives qualified client inquiries and new client acquisition for our ABA services throughout Virginia. This role goes beyond improving search rankings—it requires creating measurable business growth by increasing organic traffic, local visibility, and conversion rates.
The ideal candidate is highly analytical, experienced in both traditional and emerging SEO strategies (including AI-powered search optimization), and comfortable collaborating with marketing and web development teams. Experience managing websites built on Webflow is required.
Key Responsibilities
- Develop and execute a comprehensive SEO strategy focused on generating qualified leads and increasing new client enrollments.
- Perform comprehensive technical SEO audits and implement recommendations to improve website health, crawlability, indexing, Core Web Vitals, and overall search performance.
- Conduct keyword research and search intent analysis focused on ABA therapy, autism services, and local healthcare searches throughout Virginia.
- Optimize website content, landing pages, and service pages for both search engines and conversions.
- Develop and execute local SEO strategies to improve visibility across multiple Virginia service areas.
- Optimize and manage Google Business Profiles to increase local search rankings and phone inquiries.
- Build and maintain high-quality backlinks through ethical (white-hat) outreach and digital PR strategies.
- Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to identify growth opportunities.
- Develop and execute AI SEO strategies, including optimizing content for AI-powered search experiences and generative search platforms, while staying current with evolving search engine algorithms.
- Collaborate with internal teams to implement SEO best practices on Webflow, ensuring technical and on-page optimization is maintained.
- Manage website updates, SEO improvements, redirects, metadata, schema markup, and landing page optimization within Webflow.
- Track keyword rankings, organic traffic, conversions, lead generation, and ROI using:
- Google Analytics 4 (GA4)
- Google Search Console
- Looker Studio
- Ahrefs, SEMrush, or similar tools
- Create SEO-focused content strategies, blog calendars, and landing pages that support both organic rankings and lead generation.
- Produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.
Required Qualifications
- Demonstrated success generating qualified leads and new clients through SEO strategies.
- Experience managing and optimizing websites built on Webflow.
- Strong technical SEO knowledge, including site architecture, structured data, Core Web Vitals, crawl optimization, indexing, and schema markup.
- Experience developing and executing local SEO campaigns for multi-location businesses.
- Experience with AI-driven SEO strategies and an understanding of how AI-powered search engines and generative search influence rankings and content visibility.
- Proven experience conducting competitor analysis and translating insights into actionable SEO strategies.
- Strong understanding of conversion rate optimization (CRO) and how SEO contributes to business growth.
- Excellent analytical, problem-solving, and communication skills.
Double Care ABA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Frequently Asked Questions
Is this SEO Specialist role fully remote?
What CMS experience is required for this role?
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