Senior Firmware Engineer at Flipturn – $230K + Equity in Columbus
Career & Market Insight
Career Trajectory: This Senior Software Engineer role sits at the intersection of embedded firmware and full-stack development — a rare and highly valued skill combination. Engineers who master both layers command top-tier compensation and have strong career optionality across EV, automotive, IoT, and industrial automation sectors.
Compensation vs. Market: The $190K–$230K base (plus equity) is at the upper end of the market for senior embedded/firmware engineers in the US, where median total comp typically ranges from $160K–$200K. The equity in a venture-backed, Einride-backed startup adds meaningful upside potential.
Skills Development: This role builds high-demand, hard-to-hire skills:
- Yocto Linux build systems and embedded board bring-up
- EV energy management and grid integration (a growing regulatory and commercial domain)
- Full-stack TypeScript + GraphQL alongside firmware — a "unicorn" profile
- AI-assisted development workflows (Cursor, Claude)
Culture Signals: The team pedigree (Stripe, Samsara, Google, MIT, Berkeley) suggests a high-performance, technically rigorous culture. Being part of Einride provides enterprise-scale backing while Flipturn retains startup pace. The 25-day PTO plus 15 sick days is notably generous for a startup.
Green Flags: Mission-driven work with real infrastructure impact, strong benefits, equity upside, and an industry (EV charging infrastructure) with decade-long tailwinds. Watch for: The hardware dependency means less remote flexibility than pure software roles.
The rapid transition to electric vehicles (EVs) is the biggest change in transportation since the Model T. Flipturn is building the EV charging and energy platform for the next generation of sustainable transportation. We're already working with the largest forward-thinking Fortune 500 EV fleets across trucking, transit, and autonomous.
Flipturn is now a part of Einride, a global company revolutionizing transportation by showing the world a new way to move, based on the latest digital, electric and autonomous technologies. Through a suite of EV charging and fleet solutions and freight capacity as a service operations, Einride enables businesses around the world to accelerate towards their sustainability goals. Einride's customers include some of the world's biggest shippers, including Fortune 500 companies.
At Flipturn, you'll:
- Build a climate/sustainability-focused product, working on projects that directly impact real-life EV infrastructure
- Collaborate with a team of extremely talented and mission-driven teammates (Stripe, Samsara, Google, MIT, UC Berkeley)
- Work with modern technologies and best-in-class tools (e.g., Yocto, TypeScript, GraphQL, AWS, Cursor, Claude)
- Build for the long term as part of Einride, a global leader in EV and autonomous transportation technology
The Role
This role is focused on the Flipturn Controller, a cutting-edge onsite control computer that integrates with EV chargers, batteries, generators, meters, and utility programs. You'll be involved in building major features, getting feedback from customers, driving the vision of our EV charging platform, and setting the culture of our engineering team.
You'll work on projects like:
- Integrating EV charging with on-site batteries and generators, utility programs, and other sources of control
- Upgrading our embedded Linux systems, including build tooling (Yocto or similar), bootloaders, and board bring-up
- Firmware and full-stack improvements to Flipturn's innovative energy management platform — for example, helping customers participate in PG&E's Flex Connect program to get their sites up and running faster
We're Looking For People Who Have:
- 4–7 years of experience in software engineering
- 2+ years of experience with firmware development
- Experience with embedded Linux systems — build tooling (Yocto or similar), bootloaders, and board bring-up
- Interest in working on firmware/hardware projects as well as full-stack product development, as needed to deliver a fully working end-to-end product
- Experience on a fast-moving, industry-leading technology team delivering products and features end-to-end
- Interest in using AI tools to accelerate software development
Benefits
- Competitive compensation: The anticipated range for this position is $190,000–$230,000 base salary per year, with an additional equity component.
- Comprehensive health coverage: Medical, dental, and vision plans, including PPO and HSA options.
- Retirement savings: 401(k) plan with an employer match.
- Generous time off: 25 days of Paid Time Off (PTO), 15 paid sick days, and 15 paid US holidays observed.
- Wellness allowance: To support your personal well-being.
- Offices in NYC and Austin, as well as regular team bonding weeks with remote team members.
Frequently Asked Questions
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