First DevRel Hire at SuperPlane – DevOps Content Role in Columbus
Career & Market Insight
A rare "first DevRel" opportunity with high ownership. Being the inaugural Developer Relations hire at a 10-person startup means you'll define the function from scratch — building playbooks, content strategy, and community presence that will shape the brand for years. This is career-defining if you want to own something, but demands strong self-direction.
Skills you'll develop and sharpen:
- Technical content creation at scale (written + video) — one of the most in-demand skills in DevTools/DevOps marketing
- Community building in practitioner-heavy spaces (Discord, HN, Reddit)
- AI-assisted workflows and tooling — highly transferable as the industry shifts
- Cross-functional influence (product, sales, engineering) without direct authority
Compensation signals: The posting explicitly flags below-FAANG salary but offers "significant equity." For a DevRel role, market rates at mid-stage startups range roughly $120K–$160K USD; early-stage may be 20–30% below that. The equity upside is meaningful only if the company exits — founders with a Semaphore CI/CD track record do add credibility here.
Green flags: Experienced founders, real open-source traction (2K+ GitHub stars), async culture, and a product with an existing user base. Watch for: No clear content budget or tooling mentioned; video production costs (microphone, camera, editing software) can be significant if not covered. Confirm whether the equity is meaningful (percentage, vesting schedule, cliff) before accepting.
Headquarters: USA
URL: https://superplane.com
SuperPlane is an open source control plane where AI agents and engineers run operations together. We're a team of 10, founded by the creators of Semaphore CI/CD. Our users are DevOps and platform engineers at mid-size to large engineering orgs.
We have a product engineers love, an open source repo with 2K+ stars, and events in the pipeline. What we don't have is someone dedicated to showing the world what SuperPlane can do. We ship fast but our content doesn't keep up. We need someone who can turn what we build into blog posts, tutorials, demos, and videos that resonate with practitioners.
What you'll own
This is our first DevRel hire. Your priorities, in order:
1. Video content: Create screencasts, product walkthroughs, and video demos that show SuperPlane in action. You're comfortable on camera and can produce polished content without a production team.
2. Technical content: Build working use cases and turn them into blog posts, tutorials, and guides. The typical flow: explore the product, develop a real workflow, write it up, then turn it into a video.
3. Community presence: Be SuperPlane's voice in our Discord, on Reddit, Hacker News, and relevant DevOps Slack groups. Welcome new users, answer questions, surface interesting discussions, and represent us in a natural, non-salesy way.
4. Events (occasional): Represent SuperPlane at conferences or meetups a few times per year.
What success looks like
In the first 6 months:
- A consistent publishing cadence: written content and videos shipping weekly
- Content that drives meaningful traffic and signups from organic search and social media shares
- Active, visible presence in community channels where our users hang out
- A growing library of use-case demos that the sales and product teams can reference
You're a fit if
- You have a DevOps or platform engineering background. You've managed deployments, written CI pipelines, used tools like Terraform or Kubernetes. You could still be an engineer if you wanted to, but you prefer making content.
- You can write working code. Your tutorials include real, runnable examples. You can spin up a staging environment, write a Lambda function, or put together a working pipeline without needing an engineer to pair with.
- You have deep product intuition. You pick up a tool and immediately start exploring what's possible. You think in workflows and use cases, not feature lists.
- You're curious and self-directed. You find the next interesting thing to talk about on your own. You follow the right people, notice opportunities, and don't wait to be told what to write.
- You can produce video content. Screencasts, walkthroughs, short demos. You don't need a production team. You can do this solo with good tools.
- You use AI tools daily. Coding agents, LLMs for drafting and review, AI-assisted prototyping. You see these as basic infrastructure for doing good work.
- You're comfortable working async in a distributed team.
Logistics
- Remote-first. We support co-working costs if needed.
- Timezone: GMT-5 to GMT+3 (US East Coast through Europe).
Compensation: Early-stage startup salary (not FAANG rates) plus significant equity in a company with real traction and experienced founders. If you're looking for a safe big-company paycheck, this isn't it. If you want meaningful ownership in something that's working, let's talk.
We welcome candidates of all backgrounds, genders, orientations, ethnicities, ages, and abilities. If you're looking for a place to do your best work and know your contributions are valued, you'll feel right at home here.
To apply: https://weworkremotely.com/remote-jobs/superplane-devrel-content-creator
Frequently Asked Questions
Is this role fully remote and where can I work from?
What is the compensation for this role?
Do I need to be a full-time engineer to apply, or is a content background sufficient?
Will I need to travel for this role?
Is this the company's first Developer Relations hire?
