Technical Paid Ads Specialist - AI & Automation Role in Columbus
Career & Market Insight
OnTheGoSystems is a bootstrapped, fully remote company with 15+ years of operation — a strong green flag for stability and genuine remote-first culture. This isn't a startup scrambling to find product-market fit; their 1.5 million+ active WordPress site customers signal an established, sustainable product.
This role sits at a high-demand intersection: paid advertising combined with technical skills (Python, BigQuery, AI agents, APIs). Professionals who can bridge marketing and engineering are increasingly valuable, and this role actively develops that hybrid skill set. Demand for "technical marketers" with automation and AI fluency is surging in 2024–2025.
Career development signals:
- Ownership of strategy, not just execution — you'll build systems, not just run reports
- Hands-on AI and automation experience in a live production environment is résumé gold
- Exposure to international B2B SaaS marketing (WordPress ecosystem) adds niche depth
Work-life balance signals are positive: respect for national holidays, a wellness program, and an async-first structure suggest boundaries are respected. However, the high autonomy expectation means this is not a hand-holding environment — candidates must be self-driven.
Compensation is not disclosed, which is a minor yellow flag — ask early in the process. Market rate for a technical PPC specialist with AI/automation skills in a remote B2B SaaS context typically ranges from $60,000–$100,000+ USD annually depending on experience and location.
Overall, this is a strong opportunity for a mid-to-senior technical marketer who wants to shape an AI-driven advertising function from the ground up.
Headquarters: Remote
URL: http://onthegosystems.com
At OnTheGoSystems, we've been building successful translation and localization software with a fully remote, international team since 2007. Our products are used on more than 1.5 million active WordPress sites, helping businesses around the world build and manage multilingual websites and content.
We're looking for a technical, hands-on Technical Paid Advertising Specialist who knows how to connect AI, automation, and data to real advertising workflows.
This is a role where you'll have the freedom to build, test, and improve — not just manage campaigns designed by someone else. You'll own paid advertising hands-on while having the space to explore how AI, automation, and better use of data can improve the way campaigns are managed. You'll be able to experiment with new tools and approaches, build your own solutions, and directly influence how we develop a more technical and AI-driven approach to paid advertising.
We'd especially like to meet someone who:
- Has personally set up, run, analyzed, and optimized paid campaigns.
- Has hands-on experience with platforms such as Google Ads, Meta Ads, Microsoft Ads, or LinkedIn Ads.
- Has used technical tools to automate, connect, analyze, or improve advertising workflows — including Google Ads Scripts, advertising APIs, Python, Zapier, Make, GA4, BigQuery, Looker Studio, and AI agents.
- Is comfortable managing several campaigns or channels at the same time.
- Can show real examples of using AI or automation to solve advertising problems or reduce manual work.
- Thinks analytically and enjoys investigating why performance changes, not just reporting that it changed.
- Understands that automation needs validation and can explain how they check that automated workflows are working correctly.
- Can work independently, prioritize what needs attention, and move things forward without detailed instructions.
- Enjoys experimenting with new technology and turning useful ideas into working solutions.
What we offer:
- 100% remote position
- Body and Mind Movement program to fill you up with energy
- A computer budget to make your workplace better
- A Kindle device with access to our company Amazon account
- Respect for national holidays in each country
- Great opportunity to progress and advance
- Collaboration with team members across the globe
If you enjoy paid advertising as much as you enjoy building smarter ways to run it, we'd love to hear from you. Tell us about the campaigns you've owned and the AI or automation you've built into your work.
To apply: https://weworkremotely.com/remote-jobs/onthegosystems-paid-ads-specialist
Frequently Asked Questions
Is this position truly remote with no location restrictions?
What technical skills are most important for this role?
Is there a salary range for this position?
Does OnTheGoSystems have an established remote culture?
Will I manage campaigns built by others, or build from scratch?
