Headquarters: USA - Remote - Maryland
URL: http://dentsu.com

The purpose of this role is to develop a go-to-market strategy that encompasses the product vision, positioning, pricing and promotion with a focus on increasing market awareness and contributing to product and technology strategy.

Job Description:

The Senior Director, CRM & Loyalty Partnerships will build and manage multiple alliance partnerships supporting the go-to-market for CRM and Loyalty solutions. This role will report to the SVP Alliance Partner Lead and will organize, team, or originate opportunities with new or existing customers to accelerate customer acquisition and market penetration. The individual will work closely with leadership to develop a quantifiable market expansion plan and will be responsible for identifying customer portfolio joint alliance partner teaming, accelerating inbound opportunity origination, and coordinating the alignment of Alliance Partner and Merkle business representatives on pipeline opportunities.

You are:

• Experienced in managing Alliance partners to achieve quarter over quarter revenue growth.

• Organized and skilled at communicating (verbal and written) relationship productivity and overall health.

• Data-driven and proficient in sales process and methodologies, especially Alliance partner teaming models.

• Well versed and current on leading marketing technologies, market trends, and solutions.

• A persuasive, self-starter who is organized and disciplined.

• Comfortable working with VP and SVP leadership.

You will:

• Align closely with the business on partnership strategy and development.

• Lead the partnership relationship with partner managers to increase sales and marketing programs directly with our partner's teams.

• Function as a partner subject matter expert to support new sales with existing clients and new logos.

• Train and support teams in matching partner opportunities with service provider partners.

• Execute duties aligned with the approved partner plan for Merkle services and Merkle-influenced partner revenue.

• Deliver and contribute to the joint narrative between Merkle and its partners in cooperation with Merkle solution owners.

• Cross-functionally support internal teams in identifying, developing, and closing new business.

• Lead enablement, including participation in go-to-market activities, deal registration/incentives, and management of Merkle presence with partners.

• Support the partner alliance to elevate maturity across the Merkle Alliance Partner framework.

• Contribute to developing alliance partner offerings and go-to-market strategy.

• Assist in managing the Power Map and advancing Merkle's thesis within the partner team.

• Execute solutions to meet the unique business needs of clients and effectively position offerings.

• Play a key role in driving wins at strategic accounts to support the alliance program's success.

• Position Merkle as a leader in the Alliance partner ecosystem with access to partner leadership.

• Achieve alliance metric targets across pipeline, revenue, and win rate.

• Increase Alliance Partner maturity across the dimensions of the Merkle Alliance Partner Framework.

• Have a minimum of five to seven years of overall professional experience in digital media, marketing, consultative, or alliance sales.

• Possess domain knowledge in marketing technology and ad technology.

• Have experience and/or relationships with partners such as Braze, Iterable, Zeta, Message Gears, and Cordial.

• Understand the digital agency marketplace.

• Develop strong internal relationships across Verticals, Business Units, and Merkle.

The annual base salary range for this position is $136,000 - $219,650. Placement within the salary range is based on various factors, including relevant experience, knowledge, and skills. Additionally, this position is eligible for discretionary incentive compensation.

Benefits:

• Medical, Vision, And Dental Insurance

• Life Insurance

• Short-Term And Long-Term Disability Insurance

• 401k

• Flexible Paid Time Off

• At Least 15 Paid Holidays Per Year

• Paid Sick And Safe Leave

• Paid Parental Leave

To apply: https://weworkremotely.com/remote-jobs/dentsu-senior-director-crm-loyalty-partnerships

#LI-Remote #LI-MS3

Location: USA - Remote - Maryland

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status, or any other basis protected under applicable law. Dentsu also complies with applicable state and local laws regarding employee leave benefits.

Source weworkremotely

Published 2025-11-03 13:05:04