B2B Paid Search Manager at Wpromote | Agency Career in Columbus

The Role

We're seeking a Paid Search Manager to support strategy and execution across enterprise and mid-market accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will partner with senior team members to drive performance through thoughtful campaign management, optimization, and cross-functional collaboration.

The ideal candidate has experience managing paid search campaigns within an agency environment and enjoys balancing strategic thinking with hands-on execution. You'll help manage search initiatives across multiple campaigns, products, and audiences while partnering with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes.

You Will Be

• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs
• Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results
• Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms
• Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals
• Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders
• Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies
• Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs
• Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices
• Participating in client meetings, performance reviews, and presentations while building strong client relationships
• Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices

You Must Have

• 1.5–3 years of experience managing paid search campaigns within an agency environment
• Experience supporting B2B paid search programs across enterprise or mid-market clients preferred
• Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus
• Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization
• Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities
• Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients
• Strong verbal and written communication skills with experience participating in client-facing conversations
• Excellent organizational skills with the ability to manage multiple priorities across several client accounts
• Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment
• Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP

Nice to Have

• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations
• Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement
• Experience managing offline conversion tracking and lead quality optimization
• Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

What We Offer

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, and Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual ClassPass credits and more!

The anticipated annual salary for this role will range from $74,000 – $90,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state's salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits.

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship.

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.