Inbound Sales Rep - Senior Care | $74K OTE Uncapped in Columbus
Career & Market Insight
This Inbound Sales Representative role at A Place for Mom sits at the intersection of high-volume call center sales and mission-driven work in the senior care space — a growing industry as the US population ages.
Compensation analysis: The base of $45,760 ($22/hour) is below median for inside sales roles in the US (typically $50K–$60K base), but the uncapped variable bonus bringing OTE to $74,000 is competitive for inbound-only roles. Since leads are pre-screened and inbound, hitting bonus targets is more achievable than in cold-calling environments.
Skills developed:
- Consultative selling and empathy-based sales techniques — highly transferable to healthcare, insurance, and SaaS sales
- CRM proficiency and multi-tasking under real-time call conditions
- Deep knowledge of the senior care/aging industry — a niche with strong job market demand
Green flags: Inbound leads (no cold calling), clear performance metrics, mission-driven culture, established company (since 2000) with 15,000+ provider network.
Watch-outs: Evening and weekend shifts are standard, which can affect work-life balance. The non-exempt hourly structure and strict schedule adherence suggest a fairly rigid call-center environment rather than a flexible sales culture. Career progression within the company would depend on internal advancement opportunities not described in this posting.
This role is best suited for someone early-to-mid career in sales who wants a stable, purpose-driven environment with real earning upside.
As an Inbound Sales Representative at A Place for Mom, you'll be the trusted first point of contact for families searching for senior care solutions. In this high-impact sales role, you'll use empathy, insight, and strategic guidance to help caregivers as they explore the best care options for their loved ones.
What You Will Do:
- Work in a growing, fast-paced industry as an expert resource for families on senior care options, delivering an exceptional experience aligned to our company mission.
- Take inbound, pre-screened leads working remotely from your home office as an inside sales representative, working an assigned shift with strong schedule adherence.
- Conduct in-depth initial consultation calls with families.
- Educate families on customized senior care options, and work to find the senior living communities and home care providers that best match their needs.
- Act as the liaison between families and senior housing communities or care providers once you successfully complete the 4-week new hire training program.
What Will Make You Successful:
Success is measured by reaching daily production benchmarks (inbound calls and outbound return calls), which consists of referring families out to communities and scheduling tours for them to ultimately drive move-ins. As a Welcome Advisor, you will be the company's first interaction with a family, with the goal of being empathetic to their situation and delivering a great family experience.
Qualifications:
- Two or more years of experience in inside sales or an inbound call center
- History of exceeding sales targets
- Ability to multitask; simultaneously talk on the phone and take notes on the computer
- Strong computer and typing skills, including Word and Excel, and the ability to learn and navigate an internal CRM system
Schedule:
You will work a 40-hour work schedule on an hourly, non-exempt basis. Schedules are set based on business needs and may include regularly scheduled evenings and weekends, along with some holiday shifts during the year.
Compensation:
- Base Salary: $45,760 ($22.00/hour)
- On Target Earnings: $74,000 ($28,240 variable bonus — Uncapped)
Benefits:
- 401(k) plus match
- Dental Insurance
- Health Insurance
- Vision Insurance
- Paid Time Off
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We're proud to be a mission-driven company where every role contributes to improving lives. Caring isn't just a core value — it's who we are. Whether you're supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
- Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
- Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
- Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
- Win The Right Way: We see organizational integrity as the foundation for how we operate.
- Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.