Head of CRO – DTC eCommerce Leadership Role in Columbus
Career & Market Insight
This is a senior individual-contributor-to-leader role at the intersection of data analytics, e-commerce strategy, and team building — a highly valuable and in-demand skill set in the DTC space.
Compensation: The posting lists "competitive salary" without specifics. Market benchmarks for a Head of CRO at a US DTC company typically range from $100,000–$160,000/year, with top performers in the supplement/health space commanding even more. Without a stated range, candidates should negotiate based on their documented revenue impact.
Skills you'll develop:
- Advanced A/B testing frameworks and experimentation methodology
- DTC funnel architecture (landing pages, upsells, checkout flows)
- People management and CRO team building — a rarer and more senior skill set
- CheckoutChamp and similar platforms (niche but valuable in supplement/health DTC)
Career trajectory: This role sets up a clear path to VP of Growth or CMO in DTC e-commerce. The supplement/health space is particularly lucrative and fast-growing, making this experience highly transferable.
Green flags: Global staffing agency with a clear remote mandate; leadership pathway (team building responsibility); cross-functional exposure to dev, design, and brand teams.
Red flags to probe: No salary transparency; "eventually" recruit a team suggests the company may not have a CRO team yet — clarify current resourcing, tech stack, and test velocity before accepting.
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Role Overview:
We are looking for an experienced Head of Conversion Rate Optimization (CRO) to lead our conversion optimization strategy and improve the overall performance of our Direct-to-Consumer (DTC) e-commerce funnels.
Key Responsibilities:
- Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings.
- Analyze the entire customer journey, from landing pages to checkout, to identify conversion bottlenecks and optimization opportunities.
- Develop and prioritize a CRO roadmap focused on improving conversion rate, Average Order Value (AOV), and revenue per session.
- Plan, execute, and analyze A/B tests and other experiments to continuously improve funnel performance.
- Work closely with developers and graphic designers to implement landing page improvements, checkout optimizations, and other CRO initiatives.
- Optimize product pages, landing pages, offers, upsells, and checkout flows to improve the customer experience and maximize revenue.
- Monitor experiment performance, evaluate results, and turn successful tests into actionable improvements.
- Balance conversion-focused strategies with brand consistency and a seamless customer experience.
- Eventually recruit, manage, and lead a team of CRO specialists, establishing workflows and performance expectations.
Requirements
- Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position.
- Strong background in Direct-to-Consumer (DTC) and direct-response marketing, with hands-on experience optimizing e-commerce funnels.
- Previous experience working with supplement, health and wellness, or beauty brands. Supplement industry experience is strongly preferred.
- Demonstrated success improving conversion rates, Average Order Value (AOV), and revenue per session through structured experimentation.
- Hands-on experience planning, executing, and analyzing A/B tests and other CRO experiments.
- Strong understanding of funnel analytics, customer behavior, landing page optimization, and checkout performance.
- Experience collaborating directly with developers to implement and launch CRO tests.
- Ability to work closely with graphic designers to translate optimization strategies into effective visual experiences.
- Strong analytical and problem-solving skills, with the ability to identify performance bottlenecks and prioritize high-impact opportunities.
- Experience building testing frameworks, maintaining experiment documentation, and turning insights into actionable improvements.
Preferred Qualifications
- Experience with CheckoutChamp or similar checkout and funnel optimization platforms.
- Previous experience hiring, managing, or leading CRO specialists.
- Familiarity with brand building and balancing direct-response marketing strategies with long-term brand positioning.
- Experience scaling CRO processes within high-growth DTC e-commerce businesses.
- Familiarity with analytics and experimentation tools used to track funnel performance and measure test results.
Benefits
- Remote Working for a US Company
- Competitive Salary
Frequently Asked Questions
Is this role fully remote or does it require being based in the US?
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