Fintech Onboarding Sales Role at Tide - KYC & Growth in Columbus
Career & Market Insight
This role sits at the intersection of customer support and sales — a strong entry point for professionals building a career in fintech, B2B SaaS sales, or banking operations. The upselling and lead conversion components mean you'll develop transferable revenue-generation skills that are highly valued in growth-stage companies.
Compensation context: The €17,600–€19,800 gross annual range reflects Bulgaria's local market rates and is competitive for Sofia — roughly 20–30% above the national average for customer-facing roles. However, it is well below Western European benchmarks for similar fintech roles (typically €28,000–€40,000 in Germany or the UK).
Career development signals:
- Exposure to KYC, AML, and compliance processes — foundational knowledge for a career in regulated fintech or banking
- Experience with CRM tools (Zendesk) and predictive dialers adds tangible technical skills to your CV
- Working at a well-funded scale-up (2,800+ employees, $300M+ raised) means structured processes and potential for internal mobility
- The L&D budget (1,000 BGN/year) and 3 paid L&D days signal genuine investment in employee growth
Green flags: Great Place to Work certified, sabbatical leave, extended parental leave, mental wellbeing platform — these indicate a mature HR culture for a fintech. Watch for: target-driven telesales environments can be high-pressure; this role suits self-motivated individuals comfortable with KPIs and performance metrics.
About Tide
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India's Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- Offices in Central London, with a member support and technology centre in Sofia, Bulgaria; technology centres in Serbia, Romania, Lithuania and Hyderabad; and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
About the Team
The Onboarding Team is a front-line team, looking to convert as many prospective/cold leads into becoming a Tide Member and taking advantage of many Tide products during their Onboarding period. We collaborate with marketing, product and the KYC Teams to ensure a seamless Onboarding experience for prospective members, providing key insights to all stakeholders.
About the Role
As a Customer Support Executive with German (Onboarding), you will act as a key liaison between Tide and potential members, ensuring they see the value of joining a leading fintech company. Your role combines excellent customer service with strong sales skills to convert leads into full Tide members. Tide is growing rapidly, and with that comes a high level of interest — so much so that there's not enough time to convert each interested prospect into a new member. That's where you come in!
As a Customer Support Executive with German (Onboarding) you will:
- Call potential members that have downloaded the Tide app but have not yet completed sign-up, following up and guiding them through the onboarding process
- Walk potential members through our signup process, answer their questions, and use your persuasion skills to highlight Tide's unique benefits and convert them into full-fledged Tide Members
- Build rapport with prospective members to identify opportunities to upsell relevant Tide products
- Work with the KYC team to ensure members have provided all correct documentation and troubleshoot any issues — requiring a technically-minded approach
- Utilize upselling skills to offer a range of Tide products as new products are introduced to the member base
What We Are Looking For
- Native-level proficiency in spoken and written German
- Previous customer service or telesales experience
- Focused on revenue with the ability to upsell to prospective members
- A self-starter who is target-driven
- Comfortable adapting to constant change and shifting priorities
- Member-first mentality
- Self-motivated and conscientious, wanting to make a real difference to the business
- Ideally some knowledge of compliance, KYC, AML, and associated regulations, or previous FinTech experience
- Experience with Zendesk or similar tools, and predictive (or power) dialers is a plus
What You'll Get in Return
- Salary €17,600 – €19,800 gross annual
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget of 1,000 BGN per year
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, and drinks in the office
- WFH equipment allowance
- Flexible working from home
- Sabbatical Leave
Tidean Ways of Working
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
Tide Is a Place for Everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.
Disclaimer
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]. Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Frequently Asked Questions
Is this role fully remote or does it require office attendance in Sofia?
What is the salary range for this position?
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Does Tide offer any learning and development support?
