Campaign Ops Specialist at LastPass | Marketo & ABM in Columbus
Career & Market Insight
Role Level & Market Positioning: This is a mid-level "Campaign Operations Specialist" role with a $74K–$83K range. For a Marketo-focused campaign ops role in the US, market benchmarks typically sit between $70K–$95K at this level, making this offer competitive at the lower end of the range. If you have strong Marketo certifications or CDP experience, you may have negotiation room toward the top.
High-Demand Skill Development: This role builds expertise in a highly marketable stack:
- Marketo + Salesforce integration — one of the most sought-after skill combos in B2B marketing ops
- ABM (Account-Based Marketing) — growing rapidly in SaaS and enterprise sales motions
- AI/MCP tooling for marketing automation — an emerging and differentiating skill set
- Customer Data Platforms (CDP) — bonus experience that opens doors to senior ops and RevOps roles
Culture Signals: LastPass shows green flags for a growth-stage SaaS company: remote-first policy, quarterly self-care days, learning stipends, and peer recognition programs suggest genuine investment in employee experience. The team size implied is small (you'd be one of two or three in campaign ops), meaning high visibility and direct impact.
Career Trajectory: This role is a strong stepping stone to Campaign Operations Manager, Marketing Operations Manager, or RevOps roles within 2–3 years. The cross-functional exposure to Sales, Product, and Analytics broadens your profile beyond pure campaign execution.
Green Flag: The explicit mention of AI fluency as a requirement signals a forward-thinking team that won't leave you behind on emerging tools.
About LastPass
LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.
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LastPass is looking for a Campaign Operations Specialist:
LastPass is looking for a Campaign Operations Specialist to build and deploy targeted, timely campaigns. In this mid-level role, you will use marketing automation and data to reach customers at the right moment, helping LastPass give everyone seamless access to everything they need to work fast, move fast, and stay protected.
About the team:
You'll join Lifecycle and Campaign Operations, part of our Marketing organization. The team builds, tests, and deploys campaigns for Lifecycle and Demand Generation. Its work supports our biggest growth priorities: stronger renewals, expansion across our existing customer base, and better trial conversion. You'll help ensure every campaign launches accurately and on time.
Who will you work with?
You'll report to the Senior Manager, Lifecycle and Campaign Operations, and work alongside a Campaign Operations Manager and a Lifecycle Marketing Manager. You'll partner with Demand Generation on campaign needs, Marketing Operations on platform and data, and Analytics on measurement. You'll also work with Sales, Product, and Customer Success on the data behind each campaign.
What are some of the exciting challenges you will be working on?
- Use marketing automation to deploy targeted, timely campaigns that reach customers at the right moment
- Build and maintain nurture tracks that move prospects and customers toward trial, adoption, and expansion
- Execute ABM and multi-channel programs for target accounts, working from clear campaign briefs
- Set up real-time triggered campaigns that respond to customer behavior and product activity
- Use marketing, sales, and product data to segment audiences and personalize sends
- Work within the marketing data environment so every campaign runs on accurate, current data
- Flag and help resolve Salesforce and Marketo sync issues before they reach customers
- Use AI and MCP connections to speed up campaign builds, testing, and data checks
What does it take to work at LastPass?
- Proven experience in building nurture, ABM, and triggered programs in Marketo
- Working knowledge of Salesforce data structures and how they sync to Marketo
- Proven experience in using marketing, sales, or product data to segment audiences and personalize campaigns
- AI fluency, including using MCP connections to work with Marketo and other data sources
- Recognized as a structured thinker who stays highly organized across many campaigns
- Recognized as a careful builder who tests thoroughly and protects data accuracy
It's great, but not required:
- Experience working with a customer data platform (CDP)
- Experience utilizing deliverability tools to ensure optimal message reach and quality
Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
US Pay Range: $74,000 — $83,250 USD
Why LastPass?
- The leader in secure access
- High-growth, collaborative environment with inclusive teams
- Remote-first culture
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Quantum Workplace
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!
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Frequently Asked Questions
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