B2B Campaign Manager Role - SaaS Pipeline & HubSpot Growth in Columbus
Career & Market Insight
Role Level & Market Compensation: At $100K–$121K USD, this sits at the mid-to-upper range for a B2B Campaign Manager in SaaS, though senior demand generation managers in major US markets often command $130K–$160K+. The equity component (stock options) adds meaningful upside if AssetWatch continues its growth trajectory — worth probing vesting schedules and current valuation in interviews.
Skills Development: This role sharpens a high-demand skill stack:
- HubSpot + Salesforce expertise — among the most sought-after martech credentials in B2B SaaS
- Full-funnel campaign ownership (strategy through attribution) — rare and valuable
- ABM (Account-Based Marketing) for industrial/manufacturing verticals — a niche with growing demand as IoT/predictive maintenance scales
- Revenue operations alignment — increasingly central to modern marketing roles
Company Stage & Culture Signals: AssetWatch is described as entering a "next phase of rapid growth" — classic Series B/C language. The role is broad (strategy + execution + cross-functional leadership), which is typical of lean, scaling teams where you'll gain wide exposure but may lack deep specialist support. Green flag: Unlimited PTO, remote-first, and flexible schedule suggest a results-oriented culture. Watch for: the expectation to "iterate relentlessly" and manage multiple campaigns simultaneously signals high workload — clarify team size and resourcing in your interview.
Career Trajectory: This role is a strong springboard to Director of Demand Generation or VP of Marketing within 2–3 years, especially given the full ownership and pipeline accountability it provides.
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
We're looking for a B2B Integrated Campaign Manager who wakes up thinking about pipeline. In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster.
This isn't your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor — maintenance managers, reliability engineers, plant managers, and operations leaders who aren't scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology.
This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline.
What You'll Do:
Campaign Strategy & Execution
- Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
- Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
- Own campaign execution end-to-end, including building and launching campaigns in HubSpot
Marketing Automation & Campaign Operations
- Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
- Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
- Manage campaign workflows and triggers to support lead generation and nurture efforts
- Ensure campaigns are properly tracked, tagged, and attributed
Cross-Functional Alignment
- Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
- Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
- Support sales with campaign insights, follow-up strategies, and enablement materials
Performance & Optimization
- Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
- Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
- Build and maintain campaign reporting dashboards in HubSpot
Data & Compliance
- Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
- Maintain clean campaign data and proper attribution tracking
Qualifications
- 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Hands-on experience executing campaigns in HubSpot (or similar MAP)
- Strong understanding of pipeline generation and SaaS funnel metrics
- Experience working with Salesforce CRM and marketing-sales alignment
- Ability to manage both strategy and execution in a fast-paced environment
What Success Looks Like
- Campaigns consistently generate qualified pipeline and revenue
- Seamless execution from strategy → build → launch → optimization
- Strong alignment between marketing campaigns and sales outcomes
- Clear, reliable campaign reporting and attribution
The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.
The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.
AssetWatch Salary Range (US): $100,000 — $121,000 USD
What We Offer:
AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive — that's why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
Frequently Asked Questions
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