Senior Copywriter Healthcare Advertising - $155K in Columbus

Why Precision AQ – Advertising

When you love what you do, it won't feel like work. People who join us at Precision AQ are drawn to our agency because of their passion for and commitment to truly cutting-edge work — they stay for our ethos of wecentricity, the community and collaboration we foster here. Launching clients' treatments. Changing patients' lives. Advancing creativity and strategy, improving results and outcomes. We do our best and most innovative work when it's fueled by purpose and comprised of the unique and varied perspectives and abilities of Precision AQ team members across the globe.

At Precision AQ, talent is displayed in the work, not flaunted in plumes of conceit. Here, cooperation and wecentricity are what we champion. Are you a self-effacing rock star? A sensible diva? A down-to-earth maestro? Have we got a stage for you. Our people are wildly talented, clever, and inspiring.

Who We Are: The mission of the Copy team is to be impossible to ignore through our dynamic collaboration and our aligned focus of changing the standard of care for our clients.

Who You Are: You work with art director(s) to conceive and execute concepts. You present work with comprehensive knowledge and defend it with logic and creativity. You establish productive rapport with clients to ensure strategic intent and narrative integrity for all deliverables. You solve day-to-day resource issues and mentor junior staff.

Essential Functions of the Job

Writing

• Leads the creative development of multiple brands, including art and copy, to ensure strategic intent for all pieces is achieved through creative.
• Works with art and copy teams at job initiation and prior to internal reviews to ensure creative development is on track and in keeping with project brief deliverables.

Concept

• Partners with an art director to develop compelling creative concepts.
• Oversees development of concept from original idea through execution and tactical pull-through.
• Evaluates own work and the work of others based on core criteria:
  • On brand: Aligns with current brand standards
  • On strategy: Aligns with current creative brief and client-provided documentation
  • Clear, compelling, and stylish
  • Extendable and able to flow effortlessly through an entire brand

Presenting

• Presents to and communicates with clients without supervision.
• Client communications lead to a shared understanding of changes needed and next steps, including:
  • Articulating story flow and ensuring client buy-in
  • Offering strategic rationale for what was created
  • Explaining deliberate tone differentiation from competition

Team Interaction / Management

• Responsible for informing the AT/PM team when inadequate information exists for a particular ask.
• Builds strong relationships with other agency team members outside of the creative group, as well as with clients.
• Works with team members to find solutions to challenging problems.
• Takes time to work with direct reports on areas needing improvement and teaches them to leverage their inherent assets.
• Delivers constructive feedback early, often, and in person.
• Incorporates ideas and makes revisions in response to feedback in a business-like, open-minded manner; offers well-reasoned critiques of others' work.

Product and Content Knowledge

• Understands product, category, and competition well enough to jump into any strategic discussion.
• Demonstrates a thorough understanding of the brand narrative, key messages, and data, and can communicate them verbally both internally and to clients.
• Ensures internal understanding of brand narrative as needed.

Strategy

• Engages in strategic conversations with clients.
• Represents the creative team alongside another senior agency representative (account, strategy).

Business Development

• Participates in new business development opportunities with established clients.
• Promotes other agency services (planning, interactive) to established clients when appropriate.
• Assumes a role in new business pitches.

Creative and Agency Leadership

• Develops a sound understanding of agency experience and the full range of agency capabilities.
• Is clear and consistent in direction; serves as a role model for the team in work ethic and dependability.
• Works cross-departmentally to bring solutions that move projects forward.
• Reviews portfolios, interviews candidates, and works toward the growth of the department and larger organization.

Qualifications

• Education: Bachelor's degree or above required
• Work Experience: 7+ years in advertising required; healthcare (device/pharmaceutical) focus preferred

Other Required:

• May require travel domestically and/or internationally, including overnight stays

Preferred Skills:

• Independent research
• Verbal and written communication
• Original content creation
• Content organization

Competencies:

• Strategic thinking
• Incredible prowess with verbal and written communication
• Proven ability to ingest a client-provided story, then elevate and present it back
• Proactive problem-solving capabilities
• Independently motivated
• Works well with others
• Inspiring to other team members
• Able to jump from project to project with ease
• Maintains a positive outlook amid change, tight deadlines, and incomplete information

Compensation

Reasonable estimate of the current range: $121,000 – $155,000 USD

This range takes into account skill sets, experience and training, licensure and certifications, and other business needs. Compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.

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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristics protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, you may contact Precision Medicine Group at [email protected].

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Candidates must be legally authorized to work in the country of employment without employer sponsorship.