Lifestyle Photo Pro with Mackenzie Duncan
Calling all photographers --- If you’re interested in lifestyle photography and want to learn how to transition from hobbyist to professional, Mackenzie Duncan will teach you how.
Learn the entire process from connecting to potential clients, to rate negotiation, to shoot day, to the final delivery. Mackenzie gives a transparent look into the business of lifestyle photography, and shows how you can break into the industry. Transform your passion into a profession that can sustain the next decade (or two, or three, or four) of your career.
**Important: All lesson purchases are final in consideration of the creator's hard work. To learn more, click here.
Our Review
Lifestyle Photo Pro with Mackenzie Duncan — the career-transition course for hobbyist-to-professional photographers
The gist: This 2.5-hour course is built specifically around the business skills photographers need to go pro — pitching clients, pricing, and contracts — from someone who's run that business for over a decade.
- Taught by an established commercial photographer: Mackenzie Duncan has 16+ years of experience with clients including Air Canada, Puma, Starbucks, and GQ.
- Business templates, not just technique: includes mood boards, call sheets, shot lists, email templates, and release/usage forms — the operational documents a freelance business actually runs on.
- Client-side perspective included: a 45-minute interview with a brand contact covers what makes a photographer stand out when pitching for paid work.
- Bonus editing resources: 25 Lightroom presets are included alongside the business curriculum.
A student testimonial on the course page said it was "the first one that is 100% transparent into the way Mackenzie runs his business," specifically praising how it covers "how to talk to clients like a professional" and the usage/licensing knowledge most workshops leave out — calling it "exactly what I needed to take my career to the next level."
Best for: photographers ready to transition from hobbyist to a professional, client-based career. Skip it if: you're already running a profitable photography business and just want new shooting techniques. Runs ~$150 — check the current price before buying.
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