Course

SEO Basics: How to Get More Traffic From Google to Your Content

Name: SEO Basics: How to Get More Traffic From Google to Your Content
Brand: David Cogen
SKU: m-lesson-062
Price: 50 USD
Availability: InStock

$50

Starting a website? Trying to grow your internet presence and give your business more reach?

In a time where there's a seemingly infinite amount of information online, SEO -- or "Search Engine Optimization" -- is more important than ever for content creators to stand out above the rest.

In this course, David Cogen -- who runs TheUnlockr (a technology site with over 250,000 monthly impressions) -- will teach you everything you need to know about SEO. We'll go into what SEO actually is, how Google and YouTube decide what content to show people searching, and how you can gain regular traffic to your site or YouTube channel. By the end of this course, you'll know how to research your audience and keywords, and then create SEO-optimized content that ranks.

**Important: All lesson purchases are final in consideration of the creator's hard work. To learn more, click here.

Our Review

SEO Basics: How to Get More Traffic From Google — A Practical Skill for Marketing and Content Careers

The gist: A beginner-friendly SEO course covering the exact skills employers list for content marketing and digital marketing roles, taught by someone who built real traffic with them.

Real-world track record: Instructor David Cogen grew TheUnlockr to over 250,000 monthly impressions using the same techniques covered in the course, not hypothetical case studies.
Covers the fundamentals employers expect: Keyword research, audience research, and how Google and YouTube actually decide what to rank — baseline knowledge for most content or marketing job postings.
Dual-platform coverage: Addresses both search (Google) and video (YouTube) discovery, useful if you're building a portfolio that spans both.
Resume-ready skill, low cost of entry: A one-time course price versus a multi-week bootcamp, making it a low-risk way to test interest in a marketing pivot.

David Cogen's authority on this subject is independently verifiable — his Muck Rack journalist profile lists appearances on NPR, Bloomberg, and CNBC discussing tech and digital trends.

Best for: career-changers exploring content marketing, or professionals who want to add SEO to an existing skill set. Skip it if: you're looking for advanced technical SEO (schema, site architecture) — this stays at the basics level. Runs ~$50 — check the current price before buying.

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