The California Preset Pack

The California Preset Pack — a ready-made aesthetic for a lifestyle-photography side business

The gist: For anyone monetizing a personal brand or building a freelance lifestyle-photography client base, this $34 preset pack delivers a cohesive, recognizable edit style without hours of manual grading.

• Consistent brand color: the creamy, golden-hour base tone gives a portfolio or Instagram feed a unified look, which matters when clients are judging you on visual consistency, not just single shots.
• Handles mixed subjects: a separate Blue variant keeps skies and water from clipping, so the same pack covers both outdoor lifestyle sessions and landscape work.
• Sunset-ready contrast: cooler shadows against warm highlights replicate a real golden-hour look, useful for evening shoot bookings, a common client request.
• Fast turnaround: one-click application speeds up client delivery time, which matters when photography is a side income around a day job.

The pack is created by Mackenzie Duncan, a working lifestyle photographer whose adventure and travel photography is featured through Moment's creator program.

Best for: freelance or side-hustle photographers building a lifestyle/travel portfolio who want a fast, consistent edit style. Skip it if: your client work is corporate headshots or flat-lit product photography — this look is built for natural, warm light. Runs ~$34 — check the current price before buying.