Stateside - Filmic Tones

Stateside - Filmic Tones Presets — Editing Guidance From a 10-Year Branding Photography Educator

The gist: These two presets come from someone who has spent over a decade teaching branding and portrait photography professionally, making this a useful reference for anyone trying to build a consistent, editorial-feeling personal brand aesthetic.

• Two purpose-built looks: "North," a versatile green-based filter, and "West," a warm brown-based filter aimed at fashion and landscape work — a compact, focused pack rather than an overwhelming library.
• Editorial, not generic: Retro, cinematic color grading suited to portrait, brand, and lifestyle photography — the kind of consistent look clients notice in a portfolio.
• Built by a working educator: Creator Jessica Whitaker is a Seattle- and NYC-based brand and portrait photographer and founder of the photography education brand Build + Bloom, with 10+ years teaching photography professionally.
• Fast to apply, easy to learn from: Only two presets, so it's practical to study how each one is built and adapt the logic to your own editing rather than blindly applying a large, opaque pack.

Whitaker's professional focus as a brand and portrait photographer, plus her decade-plus as an online photography educator, gives these presets a professional editorial grounding beyond a hobbyist preset pack.

Best for: photographers building a personal brand or portrait portfolio who want an editorial, consistent color look. Skip it if: your work is bright commercial product photography — this pack is built for portrait and landscape tones. Runs about $29 — check the current price before buying.