Film

Now + Instant Film Camera - Gen 1

$59.99

Polaroid's most creative camera yet. The Now+ is Polaroid's revamped analog instant camera with even more creative tools. Get 5 new lens filters, and unlock two extra tools — aperture priority and tripod mode — inside the Polaroid mobile app. Try light painting, double exposure, manual mode, and more. Plus a tripod mount to steady your ideas inside the original Polaroid square format frame.

*Only available for purchase in the US

Our Review

Polaroid Now+ Gen 1 — an analog tool for a tangible personal brand

The gist: For remote workers building a content or photography side hustle, a physical print is a differentiator screens can’t match.

  • Bluetooth app modes: aperture priority, manual exposure, and double exposure through the Polaroid app add creative range beyond auto point-and-shoot.
  • USB-C charging: no disposable batteries to restock — one less item on a freelancer’s supply list.
  • Twin autofocus lens: renders admirable detail for the instant-film format.
  • Compact, giftable prints: useful for networking events, portfolio mockups, or client thank-you notes.

TechRadar’s review calls it “Polaroid’s most complete instant camera” thanks to true-to-form color, while cautioning that the app’s aperture priority mode “can be unpredictable given it’s unclear how the camera meters.”

Best for: career changers or creators testing a photography/content side income who want a low-cost creative outlet. Skip it if: you need it as a primary income tool — I-Type film costs add up fast at volume. Runs ~$59.99 — check the current price before buying.

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