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Apple Cuts Over 200 Jobs From Siri and Vision Pro as It Chases AI

Apple has cut more than 200 jobs from its Siri and Vision Pro teams, according to a report from TechCrunch citing Bloomberg. The cuts hit roughly 100 positions on the Vision Pro team and roughly 100 more across Siri and the Intelligent Systems Experience group, which works on integrating AI into Apple's devices.

9to5Mac's reporting adds detail on which parts of Vision Pro were hit hardest: Apple has largely shut down the Vision Pro gaming team and scaled back the team that produces Immersive Video content, with Apple saying it will lean more on third-party creators for that video going forward. On the Siri side, the cuts are tied to a shift toward a new, revamped Siri AI architecture that requires different technical expertise than the team built for the current assistant.

Apple confirmed the reductions in a statement, saying "while we will create new roles as part of this change, it will also impact a limited number of existing roles." According to 9to5Mac, Apple added it is "committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple." The company said the changes were made "to evolve our business to deliver the best experiences for our users" and has not disclosed how many new roles it expects to open, or where.

What this means for job seekers

Apple's move is a reminder that being "AI-adjacent" doesn't automatically make a team safe — headcount is being reallocated toward whichever specific AI bet leadership currently favors. Vision Pro's gaming and immersive-video functions lost roles even as Apple frames the shakeup as an AI-forward move, and Siri's existing team is being restructured because the next version needs different skills, not just more headcount. If you're targeting a company mid-reorg, don't assume a division's AI branding protects your role — look at whether that specific product or sub-team is the one leadership is currently betting on.

For job seekers reading reorg headlines like this one, the practical takeaway is to separate the headline number from the internal picture. "Over 200 jobs cut" is not evidence the whole company is shrinking — Apple says it will also create new roles and is offering affected employees a chance to apply internally. Before ruling out an employer over a layoff headline, check which team was affected and whether the company's statement mentions rehiring or internal transfers, as Apple's does.

If you're currently interviewing at a large tech company undergoing a reorg, it's reasonable to ask a recruiter directly whether the team you're joining was part of a recent restructuring, and how headcount plans for that group look over the next two quarters. Recruiters can't always share specifics, but a vague or evasive answer is itself useful information. It's also worth checking whether the sub-team you'd join sits inside a function under pressure: here, Vision Pro's gaming and immersive-video work and Siri's legacy architecture were singled out, while the broader product lines continue.

Finally, treat this as a data point for how to frame your own skills. Apple is shifting resources toward newer AI architecture and away from functions tied to earlier product bets, which mirrors what's happening at other large tech employers: teams built around a legacy technical approach are more exposed than teams working on whatever the company considers its next AI iteration. When updating a resume or profile for tech roles, emphasizing adaptable, cross-functional AI-resilient career skills rather than experience narrowly tied to one legacy system can make a candidate look more durable through this kind of reshuffling.